realme launches #CurveIntoTheNext digital campaign with Vaani Kapoor and Rohit Saraf



realme introduces the #CurveIntoTheNext digital campaign featuring Vaani Kapoor and Rohit Saraf to promote the realme narzo 60 Series 5G smartphone, highlighting its futuristic design and powerful features.


Our Analysis and Commentary

Realme’s #CurveIntoTheNext Campaign: A Leap Forward in Smartphone Technology

The recently released digital campaign by realme, titled #CurveIntoTheNext, showcases the brand’s commitment to providing leap-forward technology to Indian consumers. This campaign introduces the realme narzo 60 Series 5G, a smartphone that not only offers a futuristic design but also stays true to its promise of delivering unparalleled user experiences.

One aspect that sets the realme narzo 60 Series 5G apart is its leap-forward technology, which is reflected in its impressive 1TB storage capacity. With such a massive storage capacity, this smartphone caters to the demands of the mid-premium segment of Indian consumers. This feature alone puts the realme narzo 60 Series 5G in a league of its own, giving users the freedom to store a vast amount of data without compromise.

The luxurious vegan leather design inspired by the Martian Horizon adds an exquisite touch to this smartphone series. It not only enhances the overall aesthetics but also offers a comfortable grip for users. This attention to detail in design reflects realme’s commitment to producing smartphones that are not only technologically advanced but also visually appealing.

The curved vision display of the realme narzo 60 Series 5G is yet another standout feature. With its smooth and alluring display, users can enjoy an immersive visual experience. Whether it’s watching videos, playing games, or browsing the internet, this smartphone ensures a captivating view that elevates the overall user experience.

In the digital campaign, Bollywood actress Vaani Kapoor and actor Rohit Saraf take us on a journey that highlights the power-packed performance of the realme narzo 60 Series 5G. They showcase how this smartphone empowers users to explore their potential and chase their passion. This message resonates with the fast-paced lifestyle of today’s youth, who seek a smartphone that can keep up with their multitasking needs without compromising on style.

Realme’s collaboration with Kyra, India’s first Meta-Influencer, further strengthens their reach and connection with the next generation of consumers. By leveraging this partnership, realme is ensuring that their message reaches the right audience – the ones who aspire to ‘#CurveIntoTheNext.’

The digital campaign for the realme narzo 60 Series 5G has already garnered immense appreciation from audiences, amassing over 20 million views on YouTube and Instagram. This positive response is a testament to the brand’s ability to capture the interest of consumers who are looking for a smartphone that offers both functionality and innovation.

Overall, realme’s #CurveIntoTheNext campaign successfully showcases the realme narzo 60 Series 5G as a leap forward in smartphone technology. With its futuristic design, leap-forward technology, and powerful performance, this smartphone series caters to the needs and aspirations of the next generation. Realme continues to impress with their commitment to pushing boundaries and delivering smartphones that go beyond industry standards.


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realme releases the #CurveIntoTheNext digital campaign featuring Vaani Kapoor and Rohit Saraf

realme, the Most Reliable Smartphone Service Provider, has released a digital campaign #CurveIntoTheNext for the recently launched realme narzo 60 Series 5G. Featuring Vaani Kapoor and Rohit Saraf, the digital campaign focuses on the stylish smartphone which defines the next-gen, offering a futuristic design and power that matches that of the cosmos! – here please add the connection/benefits/ impact for consumers.

The newly launched realme narzo 60 series 5G, is crafted to provide users with an unparalleled experience through leap-forward technology, a luxurious vegan leather design inspired by the Martian Horizon and an impressive curved vision display for a smooth and alluring experience. With the ‘Dare to Leap’ spirit, the realme 60 Pro 5G is the first and only smartphone in the segment with 1TB storage capacity, catering to the demands of Indian consumers from the mid-premium segment. The series surpasses the user experiences with exceptional performance, immersive display and lightning fast performance.

The digital campaign showcases a powerful message that emphasizes on the realme narzo 60 series 5G ability to encompass and elevate the user’s capability to multi-task. The video takes us through Vaani Kapoor and Rohit Saraf’s journey of exploring their potential and chasing their passion with the help of the power packed narzo 60 series 5G.

Speaking about the digital campaign, Bollywood actress Vaani Kapoor said, “I am happy to be roped in for the launch campaign of realme’s stunning new narzo 60 series 5G. The smartphone offers a wide range of features and a unique design which could be a good fit for the consumers.”

Expressing his views, Rohit Saraf said, “These are the power packed smartphones we need in our lives with hectic schedules. It gives me the ability to multitask without compromising on the style factor. I am grateful for the opportunity to be a part of this futuristic smartphone series, which is definitely what India’s youth is looking for.”

Link for the digital campaign:

Bazul Kochar, Product Manager, realme India said, “At realme, we are committed to providing leap-forward technology to Indian consumers. Catering to the demand of the next-gen, the digital campaign #CurveIntoTheNext for the narzo 60 series 5G showcases the fast-paced lifestyle of the youth and how important it is to have a smartphone that does it all. This digital film featuring Rohit Saraf and Vaani Kapoor rightly showcases the potential of the smartphone and its impressive features, essential for consumers who like to stand out from the crowd. The video has very well resonated with consumers and garnered 20M+ views across YouTube and Instagram. To leverage our reach, we have also collaborated with Kyra, India’s first Meta-Influencer to connect with our Next-Gen consumers.”

This campaign wonderfully encapsulates how the realme narzo 60 series 5G is a perfect fit for the Next-Gen as it helps them navigate through their life filled with creativity, curiosity and a will to do better every day. The digital video campaign has garnered extensive appreciation from the audiences and continues to reach the potential consumers who aspire to #CurveIntoTheNext.


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