Reebok India, in collaboration with 22feet Tribal Worldwide, launched a social media campaign, #ReebokSneakerFest for their biggest sneaker sale of the year. It was a nationwide callout to sneakerheads where some of Reebok’s most loved Sneakers were on sale. The campaign reached a whopping 5 million users on social media that results in a 48% increase in Reebok India’s website traffic, where the sale was hosted.
After the success of the first SneakerFest in 2020, SneakerFest 2.0 was aimed at building a perfect brand moment for Reebok India by sparking conversations around sneakers on social media. The idea was brought to life with exciting teasers, social media stories, engagement-led reels, and posts. To start the chatter on social media, the brand also collaborated with content creators and influencers and launched the grand scale.
Keeping up with the social trends, Reebok brought in some of the top sneakerheads like Zerxes Wadia and Shakti Singh Yadav and kicked off a reel challenge. A Sneaker Lookbook was also introduced in collaboration with Anushka Menon and Kayaan Contractor. Further, a ‘Spin to win’ contest was launched, which received an overwhelming response from the audience. Through the campaign, Reebok engaged with a huge number of sneaker lovers, resulting in a sharp spike of 48% in the website traffic, out of which 80% were first-time users who turned up in search of their favourite sneakers. With the wide range of sneakers showcased during the sale, people spent more time browsing on the website, which took the conversion rate by up to 24.5% as compared to the previous week.
Speaking on the campaign, Kanika Nijhawan, Brand Director, Reebok India said, “It will be fair to say that SneakerFest 2.0 seized the attention of a large number of sneakerheads in the country, and by extending some great offers, we managed to boost our sneaker sales. The collaboration with influencers and engagement activities throughout the social handle reached out to millions of users within a few days and made the campaign a total success.”