Relaxo returns to television advertising with #MazbootiBemisaal
With a new television ad campaign #MazbootiBemisaal, Relaxo makes a comeback to television advertising. The iconic brand serving the needs of footwear for Indian masses for four decades stars megastar Salman Khan as the protagonist in the new television ad campaign.
Trends come and go, but some are forever. Relaxo is the most versatile footwear for all segments of society and is an iconic brand synonymous with rubber slippers. Relaxo hawaii slippers has become a household name and have stood the test of time and generations over decades have sworn by their superior performance. After a hiatus of eight long years, Relaxo hawaii has returned to television advertising with its latest campaign ‘Mazbooti Bemisaal’. With superior performance, while unveiling the new colour range, the brand is single-mindedly positioned as a tough slipper in the new campaign along with the traditional style blue and white slippers.
Commenting on the new campaign, Mr. Gaurav Dua, Executive Director – Sales & Marketing, said “Relaxo is a household name today. With his mass appeal megastar Salman Khan resonates well with our brand ethos and is most suited to convey the brand USP of ‘Mazbooti Bemisaal’.
This TVC is sure to bring a smile to the viewers’ face with the perfect balance of Salmanism and interesting interaction.
Have a look at the TVC here.
Relaxo was established in 1984 and is the largest footwear manufacturer in India, serving the nation for four decades, and is ranked among the top 500 Most Valuable Companies. A Fortune 500 (India) company, synonymous with quality products & affordable prices,it manufactures slippers, sandals and sports & casual shoes. Its most popular brands – Relaxo, Sparx, Flite & Bahamas are a leader in their space. While Flite is a popular range of fashionable and semi-formal slippers, Relaxo is an iconic brand synonymous with rubber slippers and the most versatile footwear for all segments of society.