Shraddha Kapoor wants women to opt for fashionable gold jewellery #EveryDayWithMelorra in the brand’s latest ad campaign

Shraddha Kapoor wants women to opt for fashionable gold jewellery #EveryDayWithMelorra in the brand’s latest ad campaign

Melorra,  one of India’s fastest-growing D2C brands designing BIS hallmarked, and trendy fine jewellery for everyday wear, has unveiled its new TVC with actor and influencer Shraddha Kapoor. The company is urging women to break the shackles and choose fashionable gold jewellery for all day, every day!

Melorra’s quirky TVC provides respite to the age-old concept of buying jewellery to only be stored in lockers and presents options that can be worn every day and with every outfit. The ad film is being promoted through an omnichannel approach and is also being aired during the ongoing IPL matches.

The film opens with a bride (Shraddha Kapoor) and groom circling the holy fire during the saat phere. The bride keeps bumping into the groom and finally reveals a phone with the Melorra app open from the folds of her lehenga – she has been shopping since she says she can’t wear her wedding jewellery on a daily basis! We then see Shraddha acing her looks #EveryDayWithMelorra jewellery.

Speaking about this, Saroja Yeramilli, Founder and CEO, Melorra, said, “Traditional jewellery goes straight into lockers after every occasion or may not come out at all! However, at Melorra, we make jewellery that is meant to be worn all day, every day. After all, there is so much to our daily life! Our collection of over 15000+ BIS Hallmarked, lightweight jewellery designs is inspired by the latest fashion trends. Melorra has been on the growth path even during the pandemic and we are now set to become the number one brand for everyday, lightweight, gold jewellery both in India and outside.”

There are different occasions and events that the women of today need to dress up for. Whether it is for everyday work, a function at home, and celebrations or even a casual hangout brunch with friends, Melorra has recommendations for every look. Their designs are light, comfortable, trendy, affordable and inspired by global fashion trends. In fact, Melorra is the only company that launches a new collection every week with over 75 designs.

The campaign in addition to the TVC, will also be extensively promoted through radio, print advertisements and on digital platforms OTT through popular influencers and contests led by none other than Shraddha Kapoor.

Melorra currently has a physical presence in Bengaluru, Delhi, Lucknow, Mumbai, Bhopal, and Noida with the total number of stores standing at 11. The brand will also be expanding its retail footprints throughout India in the next few years. So far, Melorra has delivered to over 3000 cities/towns/villages in the country and made its mark everywhere – from villages with a population of less than 10,000 to cities with a population above 1 million. It has also recently expanded delivery capabilities to the US, UK, Singapore, and UAE. Melorra is aiming for $1 billion in revenue by FY 2026.

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