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Sleepwell partners with celebrities & influencers in its new campaign

Shreoshree Chakrabarty February 17, 2021
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Sleepwell launches a new ‘Healthy New Year’ campaign to reiterate the importance of mattress hygiene by partnering with leading celebrities and influencers. India’s leading mattress brand from Sheela Foam Ltd., Sleepwell has roped in well-known fitness and health enthusiasts such as Suresh Raina, Yasmin Karachiwala, Vidyut Jamwal, Samantha Akkineni, Pranitha Subhash and Raashi Khanna and they will be seen highlighting Sleepwell mattresses’ revolutionary Neem Fresche technology benefits and their role in keeping the mattresses germ-free.

With 2020 having crossed our lives, our lives have changed in many ways. We know the importance of taking care of our personal hygiene by sanitizing ourselves and our belongings, wearing masks etc. But what remains still is the eternal question of Kuch Reh Toh Nahi Gaya? These celebrities attempt to showcase hygienic mattresses through the videos on their social media, as the answer to this very question. It is mandatory to change mattresses at regular intervals to prevent the breeding of germs and for enjoying a healthy and hygienic sleep. Suresh Raina shares on Valentine’s Day that his true Valentine is his family who has been a great support to him at every step. He has got them Sleepwell mattress with Neem Fresche technology, to celebrate and ensure their health and comfort that protects them from harmful germs. Focussed on creating awareness around this issue Sleepwell has come up with the ‘Healthy New Year’ campaign and announce the benefits of using Sleepwell Neem Fresche protected products.

Speaking on the association, Mr. Sumit Sehgal, Chief Marketing Officer, Sheela Foam Ltd. said, “Sleepwell has been a frontrunner in propagating the message of sleeping on a healthy and hygienic mattress. Indians usually tend to ignore the challenge that lies within our mattresses, impacting the most important part of our day, our sleep. The initial phase of the Healthy New Year has been well-received by our audience, especially with the chord struck with them in terms of relatable messaging. We are confident that this new phase is going to strengthen our brand messaging even more and reiterate our commitment to raising awareness about upkeep of mattress hygiene.”

Connecting with consumers, the campaign had flagged earlier with an interesting poll around ‘Kya miss ho gaya?’ and asking if they missed something important for maintaining personal hygiene. On various media including TV, print and digital, this campaign is spread across three months.

Get your old mattresses replaced and get healthy with the best-in-class range of Sleepwell mattresses, this year. Log on to www.mysleepwell.com.

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