This festive season, Snitch , a popular fashion brand has launched a fresh new campaign, taking a bold route that breaks away from the usual festive ads we see. Instead of the typical holiday clichés, Snitch is tapping into nostalgia — bringing back memories of highly celebrated movies using elements of pop culture and comical moments that defined GenZ’s earlier years. Through its social media, the campaign features three light-hearted and witty ads, each inspired by a popular Bollywood film, with the brand’s playful twist.
Ad 1: Snitch’s Fun Take on Go Goa Gone
Snitch adds a playful twist to a famous Go Goa Gone scene. A Saif Ali Khan look-alike gets called out for his knock-off jacket. His regret? Shopping at Palika Bazaar. The solution? Snitch—where style meets affordability. The ad closes with a cheeky nod to Saif’s iconic “Wow” moment, blending humor and fashion effortlessly.
Ad 2: Festive Fun Inspired by Delhi Belly
Inspired by Delhi Belly, this lighthearted ad shows friends poking fun at each other’s fashion fails. As one friend flaunts Snitch’s latest collection, it’s clear—no one wants to be caught with bad style this festive season. Snitch ensures you stand out with trendy and quirky options.
Ad 3: Fashion First, Inspired by Kabhi Khushi Kabhie Gham
In this festive ad, a Kareena Kapoor look-alike picks the best-dressed guy at a party—thanks to his outfit from Snitch. The message is simple: with Snitch, your style does the talking. Be party-ready with fashion that makes a statement, effortlessly.
Chetan Siyal, Chief Marketing Officer of Snitch, said: “We wanted to do something unique this festive season—something that’s true to the Snitch spirit of confidence with style and fun. Reminiscence is powerful, especially when it connects with a generation that grew up on these famed films. Our aim was to blend that emotion with our fashion to create something memorable and meaningful.”
The campaign was conceptualized by Market consulting company BeenThereDoneThat (BTDT). Through these exceptional ads, the brand is showcasing its continuous expansion and innovative marketing approach. These campaigns represent a fresh milestone in the brand’s swift rise, solidifying its position as a fashion label that connects with GenZ through a blend of creativity and remembrance.