India’s legacy tea brand, Society Tea’s ode to companions of Chai with Chayari

Society Tea's ode to companions of Chai with Chayari

Introducing Chayari by Society Tea, a series of love letters from Chai to everyone and everything that makes it the brew of the nation.

Episode 1: Chaiyari to Stove with Love 

Episode 2: Chaiyari to Vada Pav with Love 

Episode 3: Chaiyari to Biscuit with Love 

Episode 4: Chaiyari to Milk with Love

Episode 5: Chaiyari to Radio with Love 

Episode 6: Chaiyari to Tapri with Love 

Episode 7: Chaiyari to Puddle with Love

Episode 8: Chaiyari to Charche with Love 

Staying true to Society Tea’s legacy of documenting the Tea Society Called India, Chayari uncovers the quiet declarations of Chai to all the elements that make tea-time special around the city. Each episode from the series of eight, sheds new light on the everyday things associated with tea-time through a love letter from Chai. Just like Chai offers solace from the hustle and bustle of everyday life, Chayari provides some respite from the clutter of digital content and allows us to appreciate the season and its beloved brew.

Chai and monsoons have been romanticised for ages. But the beauty of drinking chai when it’s raining isn’t in the grand gestures or larger than life declarations. It’s in the ordinary things, made extraordinary by that one warm sip. Chayari explores the simple moments of monsoon, from making chai to gazing endlessly out of the window. It’s a story of chai and its beloved rain which makes the mundane, magical. And what better way to witness beauty than through poetry! Poetry, that’s expressed in the language of a nation which is proud of its Chai.


Agency: Django Digital 

Creative Team: Disha Daswani, Kirti Borkar, Rajmeet Singh Arora, Krishna Upadhyay 

DOP/Videography: Aarish Bhatena

About Society Tea:

Society Tea today is the market leader in the Tea category in Maharashtra and has become a dominant force with a considerable presence in other states such as Goa, Andhra Pradesh, Madhya Pradesh, Karnataka, Chennai, Punjab, Rajasthan and Delhi.

Since the inception of the company, Society Tea has always aimed to keep quality at the highest possible levels for all our products; To ensure this consistent quality, three members of the family have dedicated their lives as full-time tea tasters. Our quest for better quality goes on for our new range of Dairy Products, One Minute Tea and Instant Tea (Premix). To manufacture high quality Tea and Dairy products, we have set up a plant in Vadodara (Gujarat). This plant is one of India’s most advanced and completely automated milk and soluble tea processing units which manufactures these products under strict hygienic standards, to meet our high levels of quality and excellence. We see this new range as the products of the future. For more information visit the website.

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