Somany Ceramics Limited, an internationally acclaimed organization, specializing in ceramic tiles and allied product segments, is known to be a leader in design and innovation. The company has recently launched its new TVC as a part of the 360-degree integral brand campaign ‘Zameen Se Judey’. The TVC aims to connect directly with the masses urging them to opt for an international quality product at an affordable price that is manufactured locally.
Brand Ambassador Superstar Salman Khan can be seen in this quirky ad by Somany Ceramics which spreads a simple message of staying grounded while delivering the best quality products. The TVC shows Salman Khan in his living area discussing flooring options with the contractor (*Manoj Pahwa). The actor clearly shows his disinterest towards international brands and prefers quality products designed by homegrown brand SOMANY that offers world-class Italian marble, English Oak flooring finishes in tiles. Salman Khan resonates with the brand’s ideology of ‘Zameen se Judey’ as he says, “My world-famous style is desi, just like Somany Ceramics, who offers world-class flooring options, but are always ‘Zameen se Judey’”.
SOMANY is taking a 360-degree holistic approach to expanding its bandwidth by reaching out to the masses. The integrated marketing approach designed for the new TVC leaves no stone unturned by targeting audience PAN India, via HSM and Regional vernacular channels, Social media platforms along with Outdoors, Airports and Cinema.
Speaking on the occasion, Ms. Minal Somany, Brand Custodian, Somany Ceramics said “We are feeling ecstatic with the launch of new TVC with our Brand Ambassador, Salman Khan. This year’s TVC is unique but simple, just like Salman Khan. Salman Khan is a world-class actor and yet chooses to stay rooted and always has a humble approach in everything that he does. These characteristics of Salman are highly relatable to our brand’s personality i.e. ‘Zameen se Judey’. We are confident that the new TVC will help SOMANY in building deeper relationship with our consumers and paving the brand in the right direction.”