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Sony SAB wishes New Year to its audiences with a special message

Shreoshree Chakrabarty December 31, 2020
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The curated slate of light-hearted, values-driven positive content on Hindi general entertainment channel, Sony SAB has always endeavoured to inspire happiness among audiences. With a message of hope and good health, Sony SAB bids adieu to 2020, adding on to the brand’s proposition and belief. The message comes from Dr. Anjali Chhabria, M.D Psychiatrist where she highlights the need for one resolution that everyone must make for 2021 and that is being happy.

Refocussing on health as we enter the new year is what the new brand video emphasizes on. Positive content can act as a positive stimulus that helps alleviate stress, improves mental well-being as well as immunity and this video focusses on that. Watch the video here.

The channel is dedicated to promoting an enjoyable family-viewing experience leading to a healthy and happier life for all its viewers, with its impressive line-up of fresh programs and light-hearted values-driven content ranging from daily family comedy, fantasy fiction to path breaking concepts.

According to the BCG-CII Report, with the consumptions surging by 40% during the lockdown, television provided an opportunity for families to bond together. Various unique and exciting shows in 2020 were launched by Sony SAB. A realistic portrayal of the Indian family unit was witnessed in ‘Tera Yaar Hoon Main’ which focused on a father-son relationship and a story about two young girls bucking gender roles in ‘Kaatelal & Sons’ both have and are receiving popularity amongst its viewers. Opened with great reviews ‘Hero Gayab Mode On’, a sci-fi tale of a young man finding an extraordinary power to help him defeat evil forces has received all the love for its fresh storyline and breathtaking visuals. Set in today’s time with the new generation of Wagle and family, the channel is now gearing up for the launch of ‘Wagle Ki Duniya’, a celebration of the aspirations of today’s middle class.

Neeraj Vyas, Business Head, Sony SAB said, “At Sony SAB, we create shows that not only entertain our viewers but also bring them joy. If there’s anything that 2020 has taught us, it would be to stay hopeful, happy and healthy. Therefore, as we enter the new year, we all need something to relieve the stress and help us take a refreshed view of our health and well-being. We are glad to partner with Dr. Anjali Chhabria, who also accredits a happy and positive outlook as the secret to good health, mind and body. Through our content we continue to provide audiences the opportunity to bond and regale with their families, to laugh and to simply spread the happiness.”

Dr. Anjali Chhabria, M.D Psychiatrist, said, “At a time when we’re surrounded by overwhelming negativity and incredible stress being happy can help to a great extent. Happiness is the antidote to stress and sometimes we need an external stimulus to feel happy. Sharing a good laugh while immersing oneself in a funny story, spending time with loved ones– can all help us feel happy. And it has been proven by various studies time and again, happy people are healthy people. Happiness and health go hand in hand. And that is what we need as we step into the New Year. A future filled with happiness and health to help us overcome the difficult year we’ve all had!”

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