#SpreadingKindness for Mankind Pharma conceptualised by ADK Fortune
Mankind Pharma, the Pharma & Wellness companies, racing towards a target of 1Bn US$. Mankind had always believed in providing quality medicines at an affordable price in order to benefit a larger section of society.
Amitabh Bacchan was the spokesperson who communicated to the world, Mankind’s credo through a multimedia campaign last year. To extend the idea, Mankind has just released another campaign #SpreadingKindness, that best encapsulates the company’s philosophy and mission. The campaign has been conceptualized and executed by ADK Fortune, a WPP group company. It has been produced by Jamura films and directed by Tathagata Singa.
Commenting on the campaign, Mr. Rajeev Juneja, CEO Mankind Pharma says “We wanted to talk about our corporate philosophy through an endearing and simple story rather than talking directly about our achievements. We don’t just stand for quality medicines but also for how we make it accessible to the masses.”
To add to Mr. Juneja’s comment, Akashneel Dasgupta, National Creative Director, ADK Fortune says “We wanted the story to look authentic and not staged. The challenge was to make it believable and not lofty or preachy.”
CEO: Rajeev Juneja
Brand Team: Joy Chatterjee, Eshita Goswami
ADK Fortune Team
Managing Partner: Subroto Pradhan
National Creative Director: Akashneel Dasgupta
Copy: Akashneel Dasgupta, Ravi Mishra
Account Management: Vishnu Narain Lal, Abhishek Bajpayee
Producer: Rajesh Bhanushali
Director: Tathagatha Singha
Music: Aman Pant