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#StayHomeStayFit campaign with SugarFree

MediaInfoline April 29, 2020
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With the ongoing COVID-19 situation, the lockdown has imposed multiple restrictions on daily activities. Because of this, people are confined to their homes and are usually thrown off their usual schedule when it comes to eating and working. Most people tend to binge-eat junk food, skip meals and even develop irregular sleep cycles. This leads to many fitness problems and unhealthy effects. As a brand, SugarFree promotes healthier choices in life and is thus motivating its audience through its digital campaign #StayHomeStayFit to adopt healthier habits during this quarantine period by doing in-home exercises, inculcating healthier food habits and avoiding the unhealthy calories of sugar by switching to Sugar Free Green. This campaign is mainly promoted through social media and is being executed in the month of April.

The campaign has two legs. The first leg is social-distancing from sugar – In this leg, SugarFree’s advocates, Parineeti Chopra, Chef Sanjeev Kapoor and nutritionist Pooja Makhija were seen encouraging people to distance themselves from consuming sugar by switching to healthier options like SugarFree Green. This is being done through various live sessions and social media posts on their social media channels. SugarFree has already hosted a recipe contest with SugarFree as the main ingredient wherein winners will win prizes which include a lunch date Sanjeev Kapoor, gift vouchers worth INR 10K and many more. More than 200+ participants were seen participating in the recipe contest and multiple entries were received. Additionally, the live sessions and recipe contest had a cumulative reach of almost 5 million audiences.

The second leg is with influencers – Here, various influencers like Rocky & Mayur, Vipul Goyal, Aadar Malik, Raunaq Rajani, Gaurav Kapoor and many more have taken the #StayHomeStayFit challenge and are trying to get fitter during this lockdown by talking about their fitness journeys and taking suggestions from their audiences for diet tips and workouts through their social media pages. This activity saw multiple influencers and their fans take upon the challenge with a reach of 16 million audiences.

With the launch of this campaign, SugarFree aims to encourage its consumers and audiences to switch to healthier choices like SugarFree Green during this lockdown to ensure a healthy and fit lifestyle by keeping their calories in check.

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