South India’s largest edible oil brand, Sunpure announced the launch of its latest marketing campaign, centred around its flagship product, Sunpure Sunflower Oil, India’s only physically refined sunflower oil. Titled #30YearsOfPurityandHealth the campaign captures the essence of a cheerful Sunday morning shared by a young couple, highlighting the product’s role in their everyday happiness. The year-long, multilingual campaign across traditional and digital media emphasises the value of incorporating pure and healthy products from a trusted brand to enhance our daily quality of life.
Set against a sunny backdrop, the commercial features Mohammad Ashiq, winner of MasterChef India Season 8, and popular television and Kannada film actress, Megha S. The storyline unfolds with a husband deeply engrossed in his culinary passion, cooking up delectable dishes with Sunpure Sunflower Oil. Meanwhile, his wife, elegantly dressed, seeks his attention, interpreting his culinary compliments as responses to her queries about her appearance.
The #30YearsOfPurityandHealth campaign – in Kannada, Tamil, Telugu, Marathi, Malayalam, Hindi – is designed to resonate with viewers through its portrayal of a relaxed Sunday environment, emphasizing the role of chemical free Sunpure Sunflower Oil in enhancing everyday cooking experiences. The husband’s poetic reassurances to his wife, intertwined with his love for both her and his favourite cooking oil, culminate in a charming moment where the couple proudly showcases the product’s features- purity, chemical-free and physically refined high quality together.
Speaking about the campaign, Sridhar Vaidyanathan – COO – M K Agrotech Pvt Ltd. commented, “This campaign not only celebrates the perfect blend of flavour and quality but also the benefits of chemical free Sunpure Sunflower oil- that enhances every dish as well as reflects the warmth and harmony of relationships over shared meals. The campaign will be amplified through varied platforms like TV commercials, digital channels, performance marketing, print and outdoor media. It will also be prominently featured on Sunpure official social media handles and YouTube channel, ensuring widespread reach and engagement across diverse audiences.”
For more information and to view the campaign, follow Sunpure Sunflower Oil on social media and visit their official website: www.mysunpure.in
Apart from being India’s only physically refined sunflower oil, Sunpure Sunflower Oil is free from harmful preservatives and chemicals commonly used in food products. It is also enriched with Vitamins A, D, and E. Sunpure’s USP is its purity, powered by the perfect blend of technology with tradition. Unlike other brands that use harmful preservatives, Sunpure has none! Moreover, the manufacturing process is eco-friendly using RO-treated water whereas other players use mineral oils for heating. The company uses 100% green electricity generated by windmills, producing eight times more power than it consumes!
