Social media has opened innovative avenues for brands to market their products over the last couple of years. One such approach that is gaining popularity is celebrity marketing. With an intent to create an instant connection with their audience, Super Cute’s the newly launched diaper brand, has collaborated with Indian actress, model and influencer Mahhi Vij. The collaboration is aimed to share a wholesome video with Mahi Vij’s daughter highlighting the brand’s unique and comfortable diaper range.
The beautiful video showcases the heartfelt bond between the mother-daughter duo. Mahhi can be seen sharing how special her daughter Tara is to her therefore, she only chooses the best products for her. Further, she elaborates how Super Cute’s ultra-thin Wonderthinz diapers, help keep Tara being comfortable and it does not restrict her movements. The actress also highlights the differentiating product that keeps her child looking cute by wearing the WonderSkirts which are diapers attached with skirts and are perfect for her little princess.
Super Cute’s has introduced a one-of-a-kind product line to the baby hygiene space keeping innovation at the cornerstone. The brand is now showcasing its creativity through its marketing approach and delving into the world of new-age moms. A TV personality like Mahhi Vij will ensure the right messaging and trust that the brand aims to build with their audience.
Commenting on the association with Mahhi Vij, Samta Datta, General Manager, Marketing said, “Consumers today are looking for creative and engaging content to establish connections with brands. As a new brand reaching out to new-age moms, an association with Mahhi Vij was the best way to connect with our audience. Our innovative products demand a disruptive way to be showcased, so we took an approach that best positions our product to our TG and peaks their interests.”
You can watch the video here.