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Symphony Air Coolers launches campaign Symphony ka Movicool

Madhushree Chakrabarty March 26, 2021

India’s homegrown and world’s leading air cooler manufacturing company, Symphony Limited has launched a new campaign Symphony ka Movicool, to introduce its new range of coolers that are specially designed for large indoor and outdoor spaces. The TVC aimed at connecting with the Indian audiences through a jingle that shows the technologically advanced Movicool Air Coolers are ideal for the upcoming summers.

Symphony Movicool Air Coolers are suitable for industrial and commercial use such as restaurants, places of worship, workshops, schools, resorts, events, gyms, workshops, cafes, etc. These are also suitable for large residential villas and open gardens along with a promise of low power consumption which is about 7-10% of air conditioning.

On the launch of the ad film, Mr. Rajesh Mishra, President – Sales and Marketing, Symphony, said, “At Symphony, we believe in offering products that are in sync with the evolving needs of our customers. Symphony’s Movicool range of air coolers are one of a kind, new-age technology air coolers that are apt for consumers who are looking for portable cooling solutions for large spaces, be it indoor/outdoor, without compromising on the aesthetics and efficiency. We are excited to launch this range with an interesting jingle that is sure to grab consumers’ attention and push them to try our range. We are positive that this campaign will have a lasting impression on our consumers for years.”

Composer of the jingle, Mikey McCleary says, Jingle ads were very popular during the ’90s and today we still remember some famous slogans to which customers associate the brand with. Symphony Ka Movicool jingle has been conceptualized to strike a chord with the audience. The simple yet catchy music was created after a lot of brainstorming, as we wanted something that the people will remember for a long period of time. This ad will certainly make you feel nostalgic” 

Commenting on the campaign, Team Triton Communications says, “It’s been an absolute pleasure working with the team at Symphony and to be a part of this exciting campaign. This film underscores the brand positioning of Symphony – ‘Refreshing Lives” and adds another dimension – that of ‘energy’. This film also seeks to bring out the versatility of usage and the effect of cooling on the mood of the people. The upbeat music track by Mikey and the energetic dance sequence is used to bring out the change that happens when the ambiance gets cool and comfortable.”

Catch the TVC here.


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