Tally Solutions, on the occasion of International MSME Day launched a new campaign ‘Always AweSME’ to salute the indomitable spirit of MSMEs across the world. This is the fourth consecutive year of Tally leading with campaigns to recognise and celebrate the contribution of MSMEs at the grassroot level, up to the national economic level.
The film that the campaign is centred around depicts how one business can impact the lives of consumers and other businesses giving an impetus to the overall ecosystem. It shows a chain reaction of growth that starts with one business taking the first step towards achieving their dreams.
As part of the overall campaign and to empower small businesses with the know-how, best practises and techniques associated with key challenges that they face, Tally conducted insightful masterclasses in association with ET Now & Business Coach and Author Rajiv Talreja. The company also launched the second edition of MSME Honours, which received over 2000 nominations globally and 97 winners were honoured in India. This 360-degree campaign plan to connect with and celebrate the spirit of MSMEs will continue its momentum all year round by featuring the winners of MSME Honours across different platforms of print, social and podcast.
Commenting on the new campaign, Ms. Jayati Singh, Global Head of Marketing, Tally Solutions said, ‘MSMEs are crucial for any nation’s development and their ability to choose this path not just enables lives of its employees, it gives hope and opportunities to the larger community. ‘Aap Se Bane Hum’ is a true reflection of how MSMEs and the ecosystem at large are interdependent on each other. We have been enabling our country’s heroes for over three decades now and this film is a small effort in celebrating that spirit.’
“If we look at it, SMEs are a part of everything we do, from businesses to consumers they touch every life, and this is what ignited the thought – Aap Se Banne Hum. This Hum stands for every single entity that prospers because of the SMEs and that’s what we have tried to show in the film too.” Said Jaffer Vemmully, Senior Creative Director, DDB Mudra.
The film will be promoted across all the digital channels of Tally and its partner network with a vision to reach 1 million views for the brand film. The campaign is expected to garner 50 million plus reach overall.
Link of the film: Watch here