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Tata Capital and Zee Cinema launches a new campaign Heroes ka Jazba

Madhushree Chakrabarty February 16, 2021

Zee Cinema and Tata Capital honors its new campaign, Heroes ka Jazba in the honor of India’s Covid-19 heroes. The campaign is in integration with Tata Capital’s #KarzNahiFarzBhiHai initiative of launching ‘Shubharambh’ loans. The loan comes with lesser EMIs, flexible and higher tenure with eased flexibility. 

The campaign makes a fresh start to 2021 and helping the frontine workers who kept our lives going during the tough times of the pandemic, just like heroes do. The face of the campaign is the most appreciated Bollywood actor Padma Shri Manoj Bajpayee.

The Shubharambh loans that have specially been designed for people to revive their businesses, professions, or even rebuild their homes. These loans are available in six products such as Two-wheeler loans, Business Loans, Loan Against Property, Personal Loans, Home Loans, and Used Car Loans. 

Talking about the campaign, Mr. Ashish Sehgal, Chief Growth Officer, ZEEL shared, “This brand integration goes much beyond the confines of a typical business transaction. During these extremely challenging times, Zee Cinema honors the efforts of all our frontline fighters and the people affected due to Covid-19 through the medium of movies which fill us with pride. We are truly delighted to associate with TATA Capital in this endeavor and hope to engage, entertain and educate our audience as we jointly highlight our gratitude towards those who strive to make our world better.”

Ms. Abonty Banerjee, Chief Marketing Officer, Tata Capital said, “Our campaign ‘Karz Nahi Farz Bhi’ aims to inspire India to make a new start with Tata Capital’s latest Shubharambh Loans. Our alliance with Zee Cinema gives us the platform to reach out to our customers across India and reinforce in them the belief that they can always count on us for all their financial needs.”

Sharing his thoughts around the initiative, Mr. Ruchir Tiwari, Cluster Head – Zee Hindi Movies, said“This campaign fuses the true essence of bravery in ‘Heroes ka Jazba’ film festival to create the perfect combination of grand messaging and a lasting impact. This is the consistency and brilliance that we bring for a ‘Zee Cinema’ campaign. It’s all about winning over the audience with deep connections and positioning.”


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