TATA Motors web film Conceptualized by Soho Square Mumbai
TATA Motors, working with Soho Square (Mumbai), have created a bold, innovative web film from the POV of a parking lot’s security cameras.
Anuraag Khandelwal, ECD, Soho Square: The film is a smart, clutterbreaking and welcome addition to the automotive category. It catches you off guard – you don’t realize it’s an ad till the very end.
The footage is up on youtube and can be watched here : here
Agency: Soho Square Advertising & Marketing Communications
CCO and Chairman: Sumanto Chattopadhyay
ECD and Creative Head, Mumbai :AnuraagKhandelwal
Creative: David Vaz, ShahrukhIrani, Anurag Agnihotri
Production House: Box Office
Line Producer: Splice Studioz