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Tata Power launches its first pan-India campaign titled SOLAROOF

Madhushree Chakrabarty February 23, 2021
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Tata Power has launched its first-ever pan-India Digital and Print ad campaign titled SOLAROOF – Kamai Badhaye Dildaar Banaye. The company and Wunderman Thompson India had created a video asset, DILDAAR fro promoting the idea of adopting solar power at homes, institutions, industries, and offices as a step towards a sustainable and economical solution to our energy needs.

The campaign has portrayed Tata Power as the leading provider of solar rooftop solutions in the country. It also focuses on the sustainable and commercial benefits of these solar roofs for the customers. In line with the Indian government’s initiative to adopt green energy solutions, Tata Power has fabricated various customizable solutions ranging from Residential, commercial, SMEs, MSMEs, and industrial.

Commenting on this campaign, Ravinder Singh, Chief – Solar Rooftop Business, Tata Power said, “As the leading power utility of the country, it is our constant endeavor to contribute to protecting the environment through cleaner and greener ways of consuming energy. With ‘SOLAROOF’, we wish to create awareness around our smart and sustainable Solar Rooftop solutions and help customers across the country to migrate to cost-effective and environmentally friendly energy solutions.”

Tista Sen, Regional Creative Director, Wunderman Thompson further added “The future begs the question what kind of planet are we leaving behind for our children. In this context, solar energy and sustainability are what the campaign embraces. Tata Power advocates life that harnesses the energy of the planet in an economical and easy to adapt way that is also financially viable. A combination of advocacy and a lifelong commitment that will make the brand resonate across homes in India.” 

The SOLAROOF campaign will be driving across multiple media in 31 Indian cities. The rooftop solutions are now available in 26 states and 7 Union Territories across India. And, by now their products are available in 94 cities all over the country.

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