To spread the #BingeChristmasSpirit, Tata Sky Binge interacted with Twitterati with the aim of #SpreadingJoy through their Christmas ORM campaign. Within a span of a month, the brand responded to 500+ tweets by people from all across the country, expressing gratitude and spreading joy & positivity.
Tata Sky Binge’s feel-good campaign, conceptualized to capture the spirit of the Christmas season, started with the brand responding to Tweets with a Binge-like filmy twist. In collaboration with their Digital AOR, Chimp&z Inc, reached out to 500+ people using the hashtags- #BingeChristmasSpirit and #SpreadingJoy to get it trending. The crux of the campaign was captured in a digital video launched on the 25th of December, 21. The video displayed a variety of Tweets handpicked by the brand, their responses, and the feedback received.
Watch the video here.
Commenting on the campaign, Angad Singh Manchanda, Co-founder & CEO, Chimp&z Inc said, “We conceptualized this campaign to bring joy to the world through meaningful, appreciative, and gratitude-filled Tweet responses. The campaign was heavy on ORM and our team pulled it off brilliantly. It was designed with only one aim – to spread the Christmas cheer!”
Tata Sky Binge is an aggregator app platform that brings people’s favorite entertainment and video streaming apps together on the consumer’s TV screen. The brand curates content from Amazon Prime Video, Disney+Hotstar, Zee 5, Sony Liv, Voot Select, Voot Kids, Eros Now, Hungama Play, Shemaroo Me, Sun Nxt, Curiosity Stream, EpicOn & DocuBay. Existing Tata Sky subscribers can avail Tata Sky Binge on a FireTV stick – Tata Sky Edition. It is also available to old and new customers via an Android TV Hybrid Set-Top-Box called Tata Sky Binge+, both at different price points. Viewers can also download the Binge mobile app for an on-the-go viewing experience.
Chimp&z Inc, an award-winning digital-first advertising & marketing agency, a subsidiary of Merge Infinity Global Network, was founded by serial entrepreneurs, Angad Singh Manchanda and Lavinn Rajpal in 2013.