In a move to help subscribers meaningfully fulfill their forced quarantine period, Tata Sky, freed up their top 10 Services. These services ranging from Dance tutorials, Cooking, Fitness, to Learning services for children will ensure that there is no dearth of avenues to make the best of subscriber’s time at home. In order to promote this initiative a unique campaign was launched – #StayHomeStayJingalala.
Directed by Bauddhayan Mukherji of Little Lamb Films this campaign stays true to #StayHomeStayJingalala concept. The campaign was shot and directed over 7 cities (Kolkata, Mumbai, Delhi, Gurgaon, Lucknow, Chennai, Jodhpur) with phones, and no lives were put at risk in the making of this film.
Talking about the campaign Sukesh Nayak, Chief Creative Officer, Ogilvy India:
“In times like these, it’s important that brands contribute to help its consumers in its own way. By deciding to free up services, Tata sky is doing it’s bit to entertain and engage its subscribers while they stay at home.“