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TATA Tea Gold Mixture for Maharashtra in a new avatar

MediaInfoline February 21, 2020
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TATA Tea Gold Mixture, a premium variant of TATA Tea Gold from TATA TEA’s diverse portfolio, announced its relaunch in Maharashtra. The revamp will see Tata Tea Gold Mixture in a specially crafted blend of Dust with 15% Leaves, that imparts a Strong Taste and Rich Aroma.

TATA TEA Gold mixture adorns a new clutter breaking packaging in a premium shiny red and gold color which will showcase the quality offering from the brand. The restage is supported by a communication plan highlighting the special proposition of Dust + 15% Leaves that leads to a cup of Strong Taste & Rich Aroma tea.

The brand believes that Maharashtra as a region ranks high in the tea consumption pattern of India and people truly appreciate a good cup of strong tea which could be irresistible in its aroma.

Commenting on the strategy and ideas behind the restage, Puneet Das, Vice President – Marketing – India, Tata Consumer Products Ltd, said, “As a part of our strategy for TATA Tea, we are entering deep pockets of India to provide a quality tea experience to our consumers which only gets better with our specially crafted blends that are suited to the local taste preferences. Maharashtra is a key tea drinking market, and keeping regional preferences in mind, we are happy to announce that TATA Tea Gold Mixture is now in a new and improved blend which will be enjoyed by the tea lovers of Maharashtra. The quality offering is also reflected in our packaging, shifting from yellow to red & gold, which brings out the preimmunises of our offering. We hope this will be a delightful tea drinking experience and will be enjoyed by the tea loving people of Maharashtra.”

The product is available in all key traditional and modern trade outlets in Maharashtra. The brand restage will be accompanied by a Marathi specific TVC and will be launched in key channels of Maharashtra during the week of Gudi Padwa.

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