Tata Tea Premium celebrates Utkal Dibas with Sudarshan Pattnaik
The renowned Padma Shri Indian Sand Artist, Sudarshan Pattnaik and Tata Tea Premium – Desh ki Chai pays a tribute to the state, this Utkal Dibas, by creating an enormous Sand Art Installation. It celebrates the glory and heritage of Odisha.
Videos from the event:
The people of Odisha, similar to the state’s uniqueness and its diverse treasures, are known for their resilience and have stood strong every time they been required to do so. Hence, with the core proposition of TATA Tea Premium which offers a ‘Kadak Chai’ for the ‘Kadak Spirited’ people of Odisha, the state is known for its ‘Kadak Irade’ blends in well.
The Sand Artwork, with this insight, brings alive elements which are the symbols of pride for them and will capture the ‘Kadak’ spirit of the people of Odisha. The various elements that have put Odisha on a global map with the lens of heritage, culture, landscape and monuments, can be seen on the Sand Art Installation. The very famous Puri beach of the state, huge Konark temple, Shanti Stupa, Mukteshwar Gate and Odisi dancer in her gracious costume, all bring out moments of joy for the people of the state.
Speaking about the initiative, Puneet Das, Senior Vice President – Marketing, Packaged Beverages – India, Tata Consumer Products, said, “The stunning architectures, history, dialects, vibrant art music and dance forms make Odisha truly unique and diverse. On Utkal Dibasa, we are honored to partner with Sudarshan Pattnaik, a world-renowned Indian Sand Artist and a Padma Shri holder who hails from Odisha, to pay a tribute to this culturally rich state and celebrate the ‘kadak’ spirit of people of this state.”
The specially designed new packaging for the region, last year, captures the essence of Odisha in its truest form. The product’s re-launch celebrated the pride of Odisha hereby showcasing elements that define the culture and emotions of the state in its entirety.