Teas From India calls out children to start being ‘moms to their mums’
Mothers do so much for us every day starting from waking us up in the morning for school or meetings to being ready in advance to fulfill our daily demands. And, to crank up the family in the morning they have tea as it is the ‘jeevan sudha’ for them. Therefore, the campaign from Teas From India encourages children to make their mothers a cup of tea in the morning.
The campaign for Teas From India has been conceptualized by L&K Saatchi & Saatchi. The campaign has been launched for the younger audiences and will be launched on Facebook, Instagram, and YouTube.
Sharing his views on the campaign, Vikram Singh Gulia, MD & CEO, Amalgamated Plantations Private Limited, said: “We bring to consumers the finest of teas from India. Our consumers seek enriching experiences and want to share the same with their loved ones. Modern lifestyle and living away from home, they empathize more with the sacrifices made by their mothers. This mother’s day this is our token of gratitude and efforts to enhance the mother-child bond by sharing our finest teas together.”
Emphasizing the insight and campaign idea, Rohit Malkani, Jt. National Creative Director L&K Saatchi & Saatchi said: “A simple cup of tea can become the most potent form of expressing gratitude. For Mother’s Day, We created this simple yet evocative film for Teas From India, encouraging kids to return a lifelong sacrifice with a cup of tea.”
Atin Wahal, Executive Vice President – North & East, L&K Saatchi & Saatchi said: “As a category, Tea is coming of age with loads of innovation in formats and flavours. But one that reflects irrespective of the form and flavour is that it symbolizes love and care. It is this emotion that Teas From India wants to reflect to its audience and stand for it as well.”
Watch the film here.