The global premium smartphone brand, TECNO announced its social initiative, Jeetega India PhirSe. The initiative is aimed at undertaking multiple necessary & relevant steps to strengthen India’s fight against COVID 19. Jeetega India PhirSe will help spread awareness about COVID19 prevention, vaccination & treatment to 30,000+ people living across several Villages in district Ghaziabad, UP.
TECNO is conducting health information workshops for supporting people of these villages in tough times to keep their families safe from covid and make them aware of vaccination, as a part of the initiative.
Commenting on the initiative, Mr. Arijeet Talapatra, CEO of Transsion India, said, “These are trying times, and it’s absolutely necessary for us to do everything we can to lend a helping hand to take care of the worst-hit strata of our population. More than half of India’s population lives in villages but due to lack of information and health care facilities, they stand at a higher risk to get infected. TECNO believes in the spirit of nation power to fight back and will to win. Through TECNO’s ‘Jeetega India Phirse’ campaign the brand is committed to reaching out to 30000+ people living in these villages of UP. Along with our NGO partner Sarvhitey, we are conducting door-to-door services and various workshops with medical practitioners to educate them about pandemic prevention & healthcare regime.”
The safety and well-being of consumers, employees, partner networks and the communities that we operate in has been a priority for us in everything that we do. This initiative will foster the much-needed awareness of important COVID19 related safety protocols as well as grant resources to those who need it the most. We will continue to do our part and support as many people as possible, to ensure people have the right information & means to sustain themselves and their loved ones, during these testing times and make India win again.”