The Advertising Club Announces Finalists For “Effie Award 2015”

the advertising club

The Advertising Club, today, announced the finalists for the Effie Awards 2015, to be held on Wednesday, 27th January, 2016. Over 100 brands that ran campaigns in India from 1st October, 2014 to 30th September, 2015 (12 months) were eligible for entry and only a select few will be vying for the top honors across 26 award categories, this Wednesday.

The Advertising Club had, in preparation of this year’s Effies, drawn up a slew of changes to revamp the awards. In keeping with the convenience of the digital world we live in, for the first time, entries could be submitted online. As an acknowledgement to the increasing importance of the startup ecosystem in our country, a new category called New Product or Service – Best Campaign for a Start-up, had been introduced for the Effies 2015. The erstwhile Digital Campaign category was rechristened to the Integrated Marketing Category, underscoring the emergence of the digital medium as an inclusive rather than additional channel of marketing in today’s day and age.

The detailed list of finalists for each category is as follows:

Consumer Products – Cosmetics and toiletries, personal hygiene
Sr. No.Brand NameCampaign Title
1Anchor White ToothpasteBindaas Daant Toh Bindaas Aap
2Clean & ClearCLEAN & CLEAR SEE THE REAL ME – A HIMALAYAN ODYSSEY
3Close upFirst Move
4Dabur VatikaBrave N Beautiful
5DETTOLDETTOL- INDIA’S NEW CURRENCY FOR HYGIENE
6DETTOL SQUEEZYDETTOL SQUEEZY: TEACHING INDIA THE DETTOL HABIT
7Dove Hair CareDamage that helped Dove win
8Fair & LovelyDelay Marriage
9Godrej CintholAlive Is Offline
10Godrej ExpertMy First Hero
11HamamReverse Celebrity Endorsement
12Nihar Shanti AmlaChange Made Easy
13Parachute Advansed Ayurvedic Hair OilDon’t Ignore Hair Fall
Consumer Products – Beverages and drinks
1BournvitaSwimmer
2KinleyKinley: Give truth a chance
3Mountain DewMountain Dew Naam Bante Hain Risk Se – Evolution of an Iconic Brand
4NescafeHow Nescafe redefined the role for coffee in the life of the Indian youth
5Paper BoatDrinks and Memories
6PepsiCrash the Pepsi IPL – From Consumers to Co-marketers
7TangTANG – Reversing the curse of concentrates
Consumer Products – Confectionary and food
1AashirvaadLiving up to a mother’s promise
2Cadbury 5starStay Cool, Stay Lost
3Cadbury Dairy Milk Silk ChocolateBUBBLED UP FOR JOY
4Dabur HoneyJealous Husbands
5Kellogg’s Chocos“Khuljaye Bachpan”
6Kellogg’s CornFlakesCustomization
7Kellogg’s CornFlakesSolid versus Liquid
8KissanChanging Kissan’s Roll
9KnorrSmall Pangs of Hunger
10MAGGIMAGGI #WeMissYouToo
11Maggi NoodlesKhushiyon ki recipe
12NESTLÉ MILKYBARPLAY AND LEARN WITH A TREAT YOU CAN EAT
13NESTLÉ MUNCHMUNCHIFICATION – ‘MUNCH KHAO – APNE MANCH PE AAO’
14NutraliteWhen Lord Ganesha Walked The Talk For Nutralite
15SaffolaMaking Women’s Heart Visible
16Saffola Masala OatsCan Foodies Be Fit Too?
Consumer Products – Others
1Ariel MaticAriel – Share The Load
2Scotch Brite Scrub PadThe Legend of Scotch Brite
3Surf Excel BarStain Eraser
4Titan RagaTitan Raga – Winning back love lost
Consumer Durables – Automobiles and auto parts, two wheelers and auto related
1BMWDon’t Postpone Joy
2Castrol CRB MinitruckCastrol CRB Minitruck – Launch
3Ford Figo AspireFord Figo Aspire – What Drives You?
4Godrej aer#changetheaer
5Mahindra Two WheelersKisi Se Kam Nahi
6Mahindra XUV 500Reclaim the pole position
7Tata PrimaT-1 Season 2 The Sequel that beat the Blockbuster
Consumer Durables – Electronic goods
1CP Plus“Upar wala sab dekh raha hai” (The one above sees all.)
2DellRatta Raaga
3Kindle PaperwhiteKindle – the joy of reading
4LENOVO INDIALENOVO POWERS THE GAMER IN YOU
5Tata Sky Ltd.Daily Dillagi
Consumer Durables – Others
1Havells LEDBill Chota Dil Bada
2JSW CementJSW Cement: from slow – setting to fast moving
3JSW NeosteelCreating new category codes in steel retailing
4pepperfry.comBeating the blues
5TanishqTimeless Relationship
6TanishqPromises
Services – Telecom and related products
1AirtelLaunching Airtel 4G – Challenging skepticism
2TruecallerTruecaller – Take the Right Call
3VodafoneFast internet is a force for good
Services – Financial Services
1Birla Sun Life InsuranceBSLI Khud Ko Kar Buland
2HDFC LifeApno ko apne dum pe jeena sikhao
3ICICI Bank‘Expression Debit Card’
4Policy BazaarUllu Thullu
5Tata AIA Life InsuranceDaddy aur Zooey (making Good happen)
6Vodafone M-PesaPower to migrants
Services – Media & Entertainment
1HotstarGo Solo
2hotstarBahut Far
3Indian Super LeagueLet’s Football
4Mumbai IndiansConnecting millions of fans to a cause
5PostpickleFor a sister
6Satyamev Jayate Season 3Mission Impossible to Possible
7Sony Max (Max) – Indian Premiere League (IPL)Diwali, Christmas, Eid and now, IPL
8Star SportsNanhi Kali
9YoutubeThe Suffering of Buffering
Services – Others
1Diu TourismKeep Calm and Visit Diu
2FaasosWe Got Your Food
3Flipkart#GrowWithFlipkart
4OlaChalo Niklo
5OLX.inDon’t Be Chipku
6PayTMPayTM Karo – Giving India a New Currency
7YATRA.COMEHSAAN MAT LO
8Zing DigitalDivide and Rule
Corporate Advertising / Reputation
1Dainik JagranJagran Sanskarshala – When a newspaper decided to become the nation’s teacher
2Inorbit MallsBRINGING THE BACKYARD TO THE SHOPFRONT
3JSW SteelWill of Steel
4Kellogg’s India#Feeding Dreams
5OLX.inKeemat Bhi Kuch Keemti Bhi
6OMRONOMRON: DONATE YOUR VOICE TO HELP SOMEONE SEE
Retail
1Amazon.inAur Dikhao!
2FirstCry.comBachon Ki Shopping Bachon Ka Khel Nahi
3FlipkartThe Big Billion Day
4FlipkartWish Chain
5McDonald’sMcDonald’s KuchPalOffline : How a food destination turned into a friendship destination
6SHOPCLUESINTRODUCING INDIA TO COMMUTE COMMERCE
7SHOPCLUESINTRODUCING THE UMPTEENTH E-COMMERCE PLAYER IN THE COUNTRY
8TanishqDivine Ornaments
Healthcare
1Dabur OdomosOdomos-How did we make odomos a part of school uniform
2Johnson & Johnson – OneTouchKhud Ki Care
3NestleNestle Now Everyone can Breastfeed a child!
4NicotexU Quit Something I Quit Something
5Sugar FreeHow 17.5 kgs of Sugar Hides in Your Daily Cup of Tea!
6VoliniVolini Recovery Zone
B2B
1Flipkart#GrowWithFlipkart
2Havells LEDBijli Bachao
3IBMScore with Data
4JSW SteelWill of Steel
Interactive Marketing
1Ariel MaticAriel – Share The Load
2Cadbury 5 StarCadbury 5 Star – #JoKhaayeKhoJaaye
3Dabur VatikaBrave N Beautiful
4DBS BANKCHILLI PANEER 2
5DIU TourismIlha De Calma
6Google India Pvt Ltd.Great Online Shopping Festival – #72HoursOfCrazy
7hotstarGo Solo
8Make Love Not ScarsEnd Acid Sale
9PepsiCrash the Pepsi IPL – From Consumers to Co-marketers
10Vogue Empower#VogueEmpower
11Wildcraft India Pvt. Ltd.Changes in latitude, Changes in attitude
Small Town and Rural Marketing
1IdeaWorld Wide Wisdom
2UNICEF‘Down’, but not out
3Vodafone M-PesaSelf defence umbrella
4Vodafone M-PesaPower to migrants
5WheelLo Karlo Baat
Regional
1Asian Paints Apex Ultima ProtekCoconut Tree Climber
2HamamReverse Celebrity Endorsement
3HavellsHawa Badlegi
4KALYAN SILKSWHEN A MALAYALEE STORE BECAME A KANNADIGA STORY
5NutraliteHow Ganesha came to life to spread the message of healthy habits
6OLX.inDon’t Be Chipku
7Tata Gluco PlusTata Gluco Plus – Taking the gas out of carbonated soft drinks
8Tata Sky Ltd.South Invasion
9Vodafone M-PesaSelf defence umbrella
Direct Marketing
1ColgateSpreading a million smiles
2CremaffinConstipasana – Posture of Relief
3Dabur VatikaBrave N Beautiful
4Dainik JagranDainik Jagran Young Editors (Yuva Sampadak) ‘Crowdsourcing India’s next newspaper through a direct response’
5Make Love Not ScarsEnd Acid Sale
6Philips IndiaHIMinitiative
7The Akanksha FoundationA for Anthem
8Vodafone Business ServicesBusiness is our middle name
9Vodafone Business ServicesReady For The Big League
Experiential Marketing / Brand Experience
1Chhanv FoundationDonate A Face
2Fair & LovelyScaling The Everest
3Godrej HITTrack The Bite
4GOOGLEMAKING TECHNOLOGY CHILD’S PLAY
5KALYAN SILKSWHEN THE STORE BECAME THE STORY (CONTENT AS BRAND EXPERIENCE)
6Lakme IndiaLaunch and taking it to more than a million
7NutraliteIndia’s first ever shape-shifting Ganesha demonstrates the power of healthy habits
8PractoBroken Promises
9SaffolaMaking Women’s Heart Visible
10Saffola Masala OatsCan Foodies Be Fit Too?
11Samsung India Electronics Pvt LtdSamsung Galaxy S6 Launch Blogathon
12SAP IndiaUnique Interactive Promotion That Engaged SMBs
13SkoreMaking Condoms Fashionable
14Star Movies Secret ScreeningThe Best Shared Secret
15TanishqGift a Moment
16The Roadster Life CoRoadster Pocketman
Effie for Good
1Dabur VatikaBrave N Beautiful
2Make Love Not ScarsEnd Acid Sale
3Sugar FreeDonate Your Calories
4The Akanksha FoundationA for Anthem
5UNICEF‘Down’, but not out
David v/s Goliath
1AnchorBindaas Daant Toh Bindaas Aap
2Diu TourismKeep Calm and visit Diu
3FirstCry.comBachon Ki Shopping Bachon Ka Khel Nahi
4Moods CondomsPlay It Right
5Paper BoatDrinks and Memories
6SHOPCLUESINTRODUCING INDIA TO COMMUTE COMMERCE
7Tata Gluco PlusTata Gluco Plus- Taking the gas out of Carbonated Soft Drinks
Integrated Advertising Campaign
1Amazon.inAur Dikhao!
2Ariel MaticAriel – Share The Load
3BMWDon’t Postpone Joy
4Diu TourismKeep Calm and visit Diu
5FlipkartThe Big Billion Day
6Flipkart.comWish Chain
7Godrej KALA HITKONE KONE MEIN DANGER
8GreenplyAsk Greenply
9hotstarGo Solo
10IdeaIIN Second Chance
11Kellogg’s India#Feeding Dreams
12Mountain DewMountain Dew Naam Bante Hain Risk Se- Evolution of an Iconic Brand
13Nescafe ClassicHow Nescafe redefined the role for coffee in the life of the Indian youth
14NicotexU Quit Something I Quit Something
15OLX.inKeemat Bhi Kuch Keemati Bhi
16Paper BoatDrinks and Memories
17PayTMPayTM Karo – Giving India a New Currency
18PepsiCrash the Pepsi IPL – From Consumers to Co-marketers
19SaffolaMaking Women’s Heart Visible
20Saffola Masala OatsCan Foodies Be Fit Too?
21Sony Max (Max) – Indian Premiere League (IPL)Celebrating India’s only secular festival
22Star Sports Mauka CampaignMauka Mauka
23TATA SKYDaily Dillagi
24Titan RagaWINNING BACK LOVE LOST
25Truly Madly Matchmakers#BoyBrowsing
26Vodafone M-PesaPower to migrants
27Yatra.comEHSAAN MAT LO
Best On-going Campaign
1BournvitaTayyari Jeet Ki (Prepare to Win)
2Cadbury GemsRole Reversal
3Dove HairDamage is beautiful
4IdeaAn Idea Can Change Your Life
5OLX.inBech De
6Tata TeaFrom Packaged Good to Packaging Good
7The Akanksha FoundationGIVE TO RECEIVE
New Product or Service
1Mahindra JeetoSahi Chuno. Kamao Jyada
2pepperfry.comOFFLINE TO ONLINE FURNITURE SHOPPING
3PractoLife Mein
4Salaam Baalak TrustThe light bag – Bringing children out of the dark

 

The Effie Awards 2015 gala ceremony will be hosted at the Seaside Lawns, Hotel Taj Lands End, Bandra, Mumbai, 6:30 PM onwards.

 

 

 




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