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This Mother’s Day, Prega News launches #CoolHaiMeriMaa campaign

Shreoshree Chakrabarty April 28, 2021
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Mankind Pharma’s pregnancy detection card brand Prega News is celebrating and honouring the symbol of love this Mother’s Day and for that, it has launched the #CoolHaiMeriMaa campaign. A mother’s confidence in a child helps the child progress and succeed in life and this is reiterated in the campaign. The relationship of the mother with her kids changes with the evolving times. They exactly know where to draw lines and at the same time be their guiding light. Through this campaign, Prega News appreciates their will of standing tall and smiling for their children and guiding them in the toughest of tough situations.

A beautiful relationship between a mother and a son can be captured in the video campaign. The video moves forward with a narration of a series of instances where the mother has stood by and supported her son at various junctures of his life. He has always chosen the right path with the life lessons she has taught him. While growing up and ageing together, they both experience fun and cheerful moments and the campaign bring out all of that.

Speaking on the campaign, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma said, ‘The #CoolHaiMeriMaa campaign is an attempt to showcase the journey of mothers who are caregivers and work relentlessly to ensure in paving the road to a better tomorrow for their kids.

Through this campaign, we recognize and pay a tribute to all the moms in the world for the role they play in their kids’ lives and express gratitude for teaching children the virtues of patience, resilience, and courage and highlight how these values are helping them in their personal and professional lives.”

With over 80% of the market share, Prega News is No.1 brand (as per IQVIA, Sept 2020) in-home pregnancy test kit. Through this campaign, Prega News salutes these unsung heroes and celebrates the role the brand has played in bringing joy and smiles to the faces of moms-to-be.

Along with all the social media profiles of Prega News, the campaign #CoolHaiMeriMaa will also run on its YouTube channel, so that the maximum number of mothers will be aware of the campaign.

Watch the video here.

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