A caricature series, ‘Adarshmann’ has been introduced by Toyota Kirloskar Motor (TKM) based on Toyota Urban Cruiser brand ambassador, Mr. Ayushmann Khurrana. This leading Bollywood star and youth icon is the protagonist of the novel cartoon strip ‘Adarshmann’. Ayushmann as a character will be witnessed talking about the message of #Respect in the cartoon series which will be released on TKM’s social channels.
Along with #UrbanCruiser, Mr. Ayushmann’s character helps people find the right way to earn #Respect. Fans of Mr. Ayushmann and Toyota Urban Cruiser, get to participate in exciting contests and activities in the Adarshmann campaign which is based on the concept of ‘contest and create your own’ activities.
Talking about his new avatar Mr. Ayushmann Khurrana, expressed his excitement about the fresh concept of connecting to people and said that delivering fresh ideas through new and emerging formats is what he has always believed in.
Giving more insights into the new initiative, Mr. Naveen Soni, Senior Vice President, Sales and Service, TKM, said, “The idea behind Adarshmann was to leverage new-age tools to convey the story of respect in a fun and engaging format while delivering key messages on safety and wellbeing among others. And who better than Mr. Ayushmann Khurrana, who embodies the brand promise of Urban Cruiser, to tell the story of respect. We are excited and hope our customers and fans of Mr. Ayushmann will thoroughly enjoy the series. Adarshmann provides an opportunity to delve into the ethos of the brand and its ambassador.”
Launched during the festive season in September 2020, the Urban Cruiser has earned the trust and admiration of customers in a short period. For various campaigns in electronic and print communications, the brand ambassador Mr. Ayushmann Khurrana has been an integral part helping endear Brand Toyota to young achievers. Toyota Urban Cruiser’s communication campaign states that respect cannot be demanded, it must be earned.