Triller’s new anthem with Sukriti – Prakriti Kakkar -‘You Do You Naari’
This International Women’s Day, Triller, an AI-powered short video application, announces the launch of an exclusive anthem with the musical duo, Sukriti and Prakriti Kakkar, who have lent their voices for the track labeled ‘You Do You Naari’. The anthem is an extension of the brand’s ethos ‘You Do You’ – empowering creators to truly be themselves and own their craft. This glorious track is a powerful chant to own the show, embrace one’s uniqueness and rejoice in all the magnificence of womankind.
Building on this further, Triller will helm a #Youdoyounaari challenge on the app, encouraging women content creators to showcase their talent and express themselves liberally, while grooving to the relatable and peppy tune. The activation is a testament to Triller’s dedication to offering aspiring content creators a unified platform that supports creativity and freedom of content.
Excited about the release of the track, Sukriti Kakkar said, “This song is something I and a million others would want to share with their teenage selves and I have to give it to Triller for understanding the need of releasing this and releasing it for all the amazing amazing women out there.”
Commenting on the latest release, Prakriti Kakkar said, “For as long as I can remember, I have been my own person. I have all these ambitions, passions, I spoil myself, whether that’s going and bagging work or just getting a new bag. And when this opportunity knocked. I had to take it! Rapping this Triller Anthem for women was just so liberating and fun. It immediately made me want to reach all those women who are badass in their own ways ”
Commenting on the occasion, Raj Mishra, Head of Triller India opined, “We are excited to introduce the #youdoyounaari, anthem and challenge, built around the premise of self-love and self-acceptance. ‘You Do You Naari’ is a compelling anthem, which beautifully commemorates the spirit of women. Sukriti and Prakriti are supremely talented singers and we hope their stirring voices will turn into a daily anthem for any individual who needs it.”
Hop onto the Triller app now and join in the #Youdoyounaari challenge!