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United We Care asks people to #MindIt while addressing mental health issues

Madhushree Chakrabarty February 24, 2021

An app and web-based platform for emotional well-being, United We Care has launched a campaign #MindIt where the platform is asking people to be conscious while talking about mental health issues. Through the campaign, United We Care wishes to educate people as to how they should use mental health terms like depression, colloquially.

United We Care has brought out the inappropriate notions of people on mental health issues with the help of unconventional interviews. The interviews are all about understanding the notion, people have about mental health. The campaign is active on the brand’s Instagram handle. Through #MindIt, the brand’s experts are busting the myths that people usually have about mental health issues. The campaign addresses issues like panic attacks, OCD, and depression along with aspects like anger management, and past-life regression.

Speaking about this, Shumita Kakkar, Founder, United We Care, said, “About 26.4 crore people across the world have depression, a mental health condition which is often used as a passing jibe by most of us. Panic attacks are often considered as a way of seeking attention and OCD is attributed to an excessive need for being clean. There is also an incorrect idea about why people need to undergo a past-life regression or take anger management sessions!”

Some of the wrong beliefs that came forward during the interviews are:

  • Depression happens due to office deadlines; people with this condition are looking for emotional anchors; there is no such thing as depression
  • Panic attacks happen to senior people; there are maximum chances of panic attacks in women because they are physically weak; happens due to overthinking and depression
  • Past-life regression is an imaginary concept; it can help us experience our childhood again; it is all about hypnotizing the other person
  • OCD is about getting the perfect cup of coffee; could be related to introverts; the word sounds like it is something bad or dangerous; people with OCD are freaks
  • Women need more anger management

Adding further, Shumita, said, “Given the level of ignorance around mental health issues and the stigma, we at United We Care felt it was time that we addressed this concern in a unique way. The idea was to #MindIt and educate them on these aspects better. Prolonged sadness, excessive anger, unresolved emotions, obsession with a certain habit, and panic attacks are all issues that need therapy and help. They are not to be brushed aside as temporary and need to be understood better.”

Please find the link for the interview here.

United We Care has been undertaking campaigns for creating awareness about mental health issues. The brand’s emotional health virtual assistant Stella is available 24 hours to chat with. The virtual assistant is able to help with Basic CAT (Cognitive analytical therapy), CBT (Cognitive behavioral therapy), couple therapy, interpersonal, or humanistic.


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