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UTI Mutual Fund’s Swatantra Kumar launched on Quora

Shreoshree Chakrabarty November 12, 2020
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UTI Swatantra is a platform that helps the investors in educating them the concepts around investment through articles, videos and podcasts. It has been trying to simplify investment concepts, demystify myths and increase financial literacy for over a decade. UTI Mutual Fund (UTI MF) has now launched the investor education initiative on ‘Quora’ platform. Quora is a platform where consumers seeking answers on various topics, ask questions; and it is only natural that Swatantra Kumar established its presence on Quora.

The personification of one of India’s largest investor education initiatives – UTI Swatantra is Swatantra Kumar.

This initiative solely assists the retail investors to simplify and resolve complexities with regard to their decision-making process. Quora will help in its aim to make more and more individuals financially aware and confident so that they have better control over their financial choices.

Swatantra being keen, intelligent and affable, makes the matter easily consumable by breaking complex investment topics into bits and simple explanations. With access to financial knowledge by him, investors can gain from informed financial decisions and enhance their financial quotient.

Mr Imtaiyazur Rahman, CEO, UTI AMC said, “We at UTI MF are proud of our decade-old investor education initiative – ‘UTI Swatantra’.  Our underlying objective has always been to promote investor awareness and spread financial literacy amongst the people of the country, for bringing in financial inclusion. We are confident that Swatantra Kumar on Quora will help us in fulfilling these fundamental objectives”.

UTI Swatantra believes that every individual is capable of living a better life with increased financial literacy which will make them better equipped to achieve their financial goals. Various formats such as articles, comic strips, videos, infographics, quizzes etc are used to curate youthful, engaging, simple and byte-sized content which is made available through platforms such as Radio, digital and TV. About 135.66 million* people in more than 74 cities have accessed the initiative so far.

*PN-

-Total readership 125.53 MN & source is IRS 2019

-Total Listenership source is 10.13MN * IRS 2019 (Q2 IRS data) study & TG- 12+All

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