On the eve of National Doctors’ Day 2021, a brand synonymous with family and care, Vicks launched the third edition of its iconic #TouchOfCare campaign series.
The third edition of #TouchOfCare gives a tribute to the Doctors’ community all across the nation and underscores the powerful impact of care through the extraordinary story of the late Dr. Dnyaneshwar Bhosale. Gone too soon, Dr. Bhosale left behind his wife, kids, and his dreams of building his own pediatric hospital.
Dr. Priyanka Dnyaneshwar Bhosale, Wife of the late Dr. Dnyaneshwar Bhosale shared, “It was difficult to see my husband take his last breath and my prayer then was that somehow he would receive the healing hand of care just like the one he selflessly extended to many children. I thank Vicks for bringing to light my husband’s extraordinary work and inspiring story and joining me to keep his dream of building a children’s hospital in Latur alive so his memory and touch of care live on forever.”
Himanshu Tewary, Senior Director and Category Head, Personal Healthcare at Procter & Gamble said, “Our doctors have given a new meaning to humanity during these challenging times, and their selflessness deserves lifelong gratitude. Vicks #TouchOfCare is a reminder of the extraordinary acts of care, courage and bravery of each one of our doctors, those with us, and those who we have lost. As a society, it’s time to rise together and give back to our doctors’ community for all they have done for us and our loved ones by preserving their #TouchOfCare for generations to come.”
The film’s director, Anand Gandhi, “Dr. Dnyaneshwar Bhosale dreamed of building robust, empathetic systems of care and medicine. This film is a glimpse into the vision and commitment that he had for his community. It’s a call to togetherness, a reminder of the selflessness of all our healthcare workers during this time. I am grateful to the people at Vicks and Publicis Singapore for getting me on board to bring this story to life.”
Ajay Thrivikraman, CCO, Global Clients, Publicis Singapore commented, “Vicks Touch of Care has always been a platform to shine a spotlight on the most vulnerable communities in our society. Just over a year ago, one would hardly have expected our doctors to be among them, but this pandemic has changed everything. It has been an incredibly difficult time for doctors and their loved ones. It’s humbling to see that their care for others is more than a lifetime commitment; it is a legacy that will live on into the future.”
You can watch the film here.