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Vinod Cookware’s campaign #HanosMomsCan wins hearts


Vinod Cookware has launched a campaign #HanosMomsCan this Mother’s Day where it showcased its products as the new superheroes of the kitchen. The campaign draws parallels between the Vinod Hanos range and mothers by acknowledging them as superheroes. The campaign consists of a series of four Instagram Reels created by the top digital creators, Karan Sons, Neel, Vivek Menon, and Supriya that shows the bond we share with our mothers in the kitchen. 

Influencer’s Reel links:

Focused Indian | Karan Sons

Just Neel Things | Neel

I Am A Watermenon | Vivek Menon

Supaar Woman | Supriya

The campaign has been conceptualized by Chimp&z Inc. Through the campaign, Vinod Hanos range can help mothers to achieve a superhero-like status in the kitchen.

Sunil Agarwal, Director, Vinod Cookware, said, “We were on the lookout for an engaging, relatable route to promote our latest launch, Vinod Hanos, on social media. As proposed by Chimp&z Inc, Mother’s Day was an apt occasion to devise a campaign that creates buzz around our new launch. With #HanosMomsCan, we wanted to amplify the launch creatively. The campaign aimed to bring out similarities between mothers and the Vinod Hanos range by effective use of Instagram Reels.”

“Instagram reels are the new TikTok and have been well established as the go-to place for the internet-friendly audience for entertainment and knowledge. Coming from a strategy that more and more moms are watching IG reels, we decided to make our social media mothers a part of our campaign for Vinod Cookware. The #HanosMomsCan Instagram Reels campaign is our attempt to strike a conversation with digital consumers and their mothers by establishing the concept of mothers being the real heroes in the kitchen. The influencers were given the creative freedom to come up with their witty concept, which helped us to attain an original and relatable output,” said Angad Singh Manchanda, Co-founder & CEO, Chimp&z Inc.


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