The world leader in digital payments, Visa unveiled the initial phase of its brand transformation under the Meet Visa initiative. The initiative highlights the diverse capabilities of its network and commitment to enabling economic inclusion.
This brand transformation is aligned closely with the company’s business strategy and future outlook. It is aimed at adapting the brand to emerging scenarios that add newer dimensions to the payment ecosystem.
Launching its brand transformation initiative Meet Visa in India, TR Ramachandran, Group Country Manager, India and South Asia, Visa, said, “Visa has been a highly recognized and trusted brand for years within India. Consumers and businesses have encountered it every time they open their wallets, paid a vendor, walked into a store, or transacted online. Through our efforts, we aim to recalibrate the perspective from which consumers commonly see the brand—to be a trusted engine of commerce.
As the world reopens and money increasingly moves in new ways, there’s no better time to showcase the work we do in so many different ways. It brings ample opportunities to highlight the dynamic network of people, partnerships and products that Visa works with, thus reinforcing it as a trusted network that drives commerce forward.”
Over the course of 2021, Visa’s new brand identity will become visible in India, reflecting the company’s primary business strategy encompassing:
- Consumer payments, focusing on expanding access and enabling the shift from cash to digital payments in a country where more than 85% of payments happen through cash.
- Payment flows including cross-border person-to-person payments and a range of value-added services that help businesses of all sizes navigate today’s landscape; identify new growth opportunities; and maintain our mission of making Visa the most secure, resilient and reliable network.
- Offerings and solutions through our partnerships with fintech and established brands, relationships with the government and innovative technology built for the future.