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vivo Announces a New Crowdsourced ‘Make in India’ Logo

MediaInfoline May 14, 2020
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vivo announced the winners of their ‘Make in India’ logo contest today. Bringing to life the brand’s Make in India commitment, the winning logo, designed by Rahul Patel (a design enthusiast from Mumbai) and crowdsourced on Talenthouse India (A Division of Reliance Entertainment) will be printed on all vivo devices including the recently launched V19. This logo reestablishes the firm’s commitment to stay invested in the country and also reiterates that every vivo device sold in India is made in India.

vivo had invited enthusiasts to design a new logo in early November last year as part of their 5-year celebration. The winner, selected from 3300 entries, will be rewarded prize money of INR 5 lacs for the rights of their logo. Additionally, ten runner-up winners will receive vivo devices.

Congratulating the winners, Nipun Marya, Director-Brand Strategy, vivo India said, “It is a moment of delight for us to announce the winners of ‘Make in India’ logo contest. It was great to see participants unleash their creativity and share so many wonderful designs. I congratulate Rahul for winning the contest as his design was a perfect blend of all elements that represent India that were strategically placed into a gear mechanism. Ingenious!”

“We, at vivo India, have been aligned to the ‘Make in India’ initiative since the beginning. The new logo design that will be printed on the box of all our upcoming devices reiterates our commitment to make India a manufacturing hub and reinstates our mission of being an internationally local organization”, he added.

“We are happy to collaborate with vivo on this Creative Initiative and we support their Make In India focus. This campaign involved artists across India and this truly reflects the diversity of our nation. Nitin Lakhotia, SVP- Business, Talenthouse India (A Division of Reliance Entertainment). The winners of the contest have been selected by vivo India’s creative team and designers from Talenthouse and the Creative team of Talenthouse India (A Division of Reliance Entertainment).

Supporting Government of India’s “Make in India” initiative, vivo India has been manufacturing all its products in the country. vivo has continuously strengthened its manufacturing capabilities in the country and recently announced an additional investment of INR 3,500 crore in its upcoming manufacturing facility. The brand’s total investment In India for manufacturing devices will be at INR 7,500 crore. As part of its absolute commitment to the Indian market, all devices that are sold in India are manufactured in India.

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