Country’s one of the leading EV manufacturer WardWizard Innovations and Mobility Ltd (BSE Code: 538970) collaborated with the one of the most famous TV laughter entertainment show, ‘The Kapil Sharma Show’ with its new campaign #BachatOnTheMove.
The brand has further announced its collaboration with the highly acclaimed laughter entertainment show of Indian television ‘The Kapil Sharma Show’. Under the collaboration, the Joy e-bike will be co-presenting the episodes for eight weeks, and the new TVC will run during all the intervals of the show. Joy e-bike has more than 400 touchpoints across the nation and its products are in high demands.
The campaign aims to spread awareness on the necessity of electric two-wheeler vehicles to beat high-cost commuting expenses. The brand campaign further highlights cost-effectiveness and low running cost advantage by the entire range of Joy e-bike to its customers.
Speaking on the new TV launch and partnership, Ms Sneha Shouche, Chief Financial Officer – WardWizard Innovations and Mobility Ltd, said, “Our new campaign focuses on the growing need for electric mobility in every household. It further aims to expand brand’s presence across the country. Partnership with ‘The Kapil Sharma Show’ is the most suitable platform to present our theme of #BachatOnTheMove as the show is the power booster of every household and hence we are getting an opportunity to present our world-class range of electric two-wheelers across the nation. I wish for successful collaboration for both of us.”
WardWizard Innovations & Mobility Ltd is a leading auto manufacturing company in the Electric Vehicle (EV) segment under the brand name Joy E-Bike. Being the first listed entity on BSE in Electric Vehicle manufacturing, it is mainly focused on the growth potential in the Indian EV segment to provide clean and greener alternatives to the existing usage of mobility, aligned with its philosophy of driving a positive change. Through Joy E-Bikes, the Company has been providing a greener alternative to traditional fuel-driven bikes. It has footprints in more than 25 major cities across India and aspires to boost this number throughout the country.