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SBI Life Insurance and WATConsult launch Christmas campaign under its #MainSeHum series

MediaInfoline December 24, 2018

SBI Life’s Main Se Hum campaign covering Real Life Real Stories, focusses on the magnanimous activities of the Robin Hood Army. With RHA’s humble origins lying in New Delhi in 2014 with a team of only 6 people, it is now an international organisation spanning 12 countries and several Indian cities. It’s key purpose, as covered in the film, is to take excess food from sources like restaurants, events, corporates and individuals and redistribute it to deprived sections of society. Around winter and Christmas though, they also distribute blankets, and organise fun events for the children they work with.

Over the course of the film, SBI Life fed over 200 under privileged children and homeless adults, covering several sections of New Delhi with blankets as well. The Robin Hood Army’s activities are intertwined deeply with the values of the ‘Main Se Hum’ campaign as well as the Christmas spirit of joy and benevolence.

Link to video – here


Production House: WATConsult

Agency: WATConsult

VP Video and Strategy: Maheshwar Bhadane

AVP Video and Strategy: Esther Caszo

Director: Rushil Byala

Assistant Directors: Anindita Mukherjee, Shara Ahmed

DOP: Amogh Deshpande

2nd DOP: Shachi Malhotra

Line Production: Cine Martin Media

Delhi Production Team: Nitin Verma, Ankit, Amandeep

Production Coordinator- Amber

Jr. Production Manager: Shreyan

Camera: Shooting Solutions, Delhi

Lights: Proper Lights, Mumbai and S Light and Light, Delhi

Post Production Supervisor: Madhukar Pawar

Editor: Divyashree Samantaray

Motion Graphics: Wayne Fernandes

Colorist: Adolf D’Souza, Rengedragon Studios

Special Thanks: Robin Hood Army, West Delhi


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