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SBI launches a campaign with Neha Dhupia and Angad Bedi

MediaInfoline October 12, 2018

SBI Life Insurance, one of the players in the insurance space and WATConsult, the digital and social media agency from Dentsu Aegis Network India, takes ahead the brands recently launched, #MainSeHum ka kadam to the digital space. They have launched a new digital video commercial featuring the soon-to-be parents, Neha Dhupia and Angad Bedi sharing their #MainSeHum journey.

The story revolves around the transition from being a single individual to a responsible family member. The campaign urges consumers to take #MainSeHum ka kadam and protect their family.


Brand: SBI Life Insurance

Agency: WATConsult

Director: Rushil Byala

Assistant Director: Shara Ahmed

Script: Vedansh Shrivastava & Rushil Byala

Executive Producer: Aayush Dua

Production Manager: Ayub

D.O.P: Amogh Deshpande

Chief AC: Dinesh Acharya

2nd OP: Siddharth Sathyajit

Gaffer: Shantanu

Art Director: Nikita Verma

Costume: Meher Ahmed

Assistant 1: Vishwa Hemani

Assistant 2: Neha K Sharma

Makeup: Billy Manik and team

Sound Recordist: Mangesh

Offline Editor: Divyashree Samantaray

Colourist: Sebastian



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