What happens when the king of quick commerce, Aadit Palicha, and the OG matchmaker, Anupam Mittal, cross paths? Pure bromantic chaos. This morning, a LinkedIn exchange between Zepto Co-Founder Aadit Palicha and Shaadi.com’s Anupam Mittal gave us the startup bromance we never saw coming but absolutely needed. Spoiler alert: it’s all too good.
It all started when Zepto’s cheeky billboard asking, “Manyavar chahiye?” got an equally sassy response from Shaadi.com with their own billboard: “Var chahiye?”. But the bromance truly took off when Anupam, ever the disruptor, took the banter further, asking Aadit directly: “Vadhu chahiye?” (Looking for a bride?).
Aadit’s loyalty to Zepto was unwavering, as he replied: “I’m married to Zepto .”
But bromances don’t thrive on subtlety, and Anupam wasn’t done. He hit back with, “Kyun pet par laat maar rahe ho?” —because what’s bromance without a little roasting? Aadit, clearly blushing from the attention, added the ultimate desi mic-drop: “Mom LinkedIn par hain! Let’s take this offline .”
Not to be left out, Kaivalya V, Zepto’s other co-founder, slid into the comments with the perfect sibling energy: “Sending this to aunty .” Because if your best friend isn’t ready to rat you out to your mom, are they even your best friend?
The internet lost it. Comments poured in as fans declared this the startup bromance of the year. Some joked about setting up Shaadi.com profiles for Zepto founders, while others speculated on a future Shaadi.com-Zepto partnership: “Find love and get your wedding snacks in 10 minutes.”
So, what’s next for this epic bromance? Business co-founders who double as matchmakers? The possibilities are endless.
Aadit and Anupam have shown us one thing: the startup world isn’t just about competition—it’s about roasting your bros publicly and making LinkedIn the funniest place on the internet.
Because when Shaadi.com meets Zepto, the world gets love, coffee, and a LOT of laughs.
