Whoppl and Fast&Up together launched a new campaign
Fast&Up is one of India’s leading nutrition brand with innovative and advanced technology. The brand has come up with an objective of getting more and more people introduced to the Fast&Up tablet. The tablet becomes a tasty and fizzy drink that comes in different varieties Fast&Up Charge, Fast&Up Magnesio, Fast&Up Vitalize, and many more. While the brand wanted to spread awareness to the audiences, it also wants to bring in some of the fun factors in it.
Whoppl is a content creation company that is specialized in influencer marketing strategies resulting in a better brand experience in accordance with celebrating individual creativity. For the campaign, Whoppl leveraged three influencers to post a video on Instagram. The influencers are Shibani Bedi, Satish Ray, and Kusha Kapila. The campaign was supported by a lot of influencers and celebrities on their social media accounts:-
The campaigns by the influencers highlighted the tablets as millennials’ way of consuming nutrition. The campaign strategy was conceptualized by Whoppl that depicts how millennials like to be on the go. The drop, fizz, and drink approach have successfully hit the attention of the millennial audience. The campaign received 1M+ impressions and 8 Lacs+ engagements.
Varun Khanna, Co-Founder & CMO of Fast&Up said– “With the right mix of influencers resonating with the pulse of Fast&Up, Whoppl seamlessly conveyed the right messaging in a creative, fun manner.”
Ramya Ramachandran, founder CEO of Whoppl said– “I have been using Fast&Up products for a long time now. When we got the brief, the excitement to get started with the plan came from a personal space as well. We had tried and tested their product offerings; this only made it easier for us to implement the strategy more effectively. Our faith in the brand and its products helped us ace this campaign.”