Wonderman Thompson South Asia announced the 360-degree campaign, #MeetTheFuture for Panasonic Air Conditioners for a safer environment. The campaign has been designed for Panasonic’s newly launched range of air conditioners named Panasonic’s nanoe™X Air Conditioners. The campaign #MeetTheFuture is now live across all social media platforms, electronic and digital platforms, and OOH.
The new range of Panasonic’s air conditioners is enabled with the recently announced nanoe™X technology that releases hydroxyl radicals (also known as nature’s detergent) contained in water. Hydroxyl radicals can restrain bacteria and viruses that include 99.99% adhered novel coronavirus (SARS-CoV-2). Panasonic has tested the nanoe™X device as well as nanoe™X ACs for the inhibitory effect on the novel coronavirus (SARS-CoV-2) at Texcell Laboratory, France which is a spin-off of the Pasteur Institute of Paris created in 1997.
Mr. Shirish Agarwal, Head- Brand & Marketing Communications, Panasonic India, said “A safe and healthy interior environment is the basic requirement of today’s consumer. Keeping that in mind #MeetTheFuture campaigns have been designed to accentuate the value proposition of our ACs, i.e., Health, Comfort, Design, and Durability. I believe there’s a Buaji alive in each of us and, the campaign highlights those essential slice-of-life moments that are relatable to all.”
Mr. Joy Chauhan – SVP & Managing Partner, Wunderman Thompson, Delhi, said, “The global COVID crisis has dominated headlines, and brought back everyone’s attention to personal health and hygiene. Consumers are actively seeking products and solutions that can help them stay protected. As people spend more time in their homes, Panasonic has been working on bringing cutting-edge technology to consumer goods, that aim to turn homes into comfortable sanctuaries, allowing consumers to feel safe, protected, and healthy. This is truly the pinnacle of development in consumer goods tech and Wunderman Thompson is proud to partner the growth of brand Panasonic with communication solutions for a new market of young, savvy consumers.”