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Xiaomi Launches New Campaign Conceptualized by Ogilvy for Mi A2

MediaInfoline November 17, 2018

The campaign features Mi A2 and showcases the remarkable work of this product in delivering the key selling point which is “picture perfect photos” especially in low light photography, with unmatchable quality and absolute ease. It addresses how consumers face a common challenge of capturing great low light pictures which is a concern for most smartphone devices.

The campaign comprising of a film & outdoor campaign has been conceptualized by Ogilvy Bangalore.

Mahesh Gharat, Chief Creative Officer, Ogilvy South: One look at the specs of the Mi A2, and one would realize that it clearly is the frontrunner when it comes to clicking great pictures in low light. Our challenge was to translate this benefit into a clutter-breaking and memorable piece of communication. We started with a simple life insight. People today are constantly clicking pictures. One doesn’t know when one’ll chance upon a magical moment that’s worthy of sharing on your timeline. These films exaggerate the fact that these moments are not going to wait for you because your phone camera is not good enough to click pictures in low light. The take out – with the Mi A2, you can be forever ready. Cinematic flair and a great track is what makes these TVCs sticky and unforgettable. And this was just the beginning of the campaign. There’s lots more to come.

Anuj Sharma, Chief Marketing Officer, Xiaomi India: As a brand, we dedicate ourselves towards offering the best of consumer experience to our Mi Fans and customers across India. And our new campaign precisely highlights this aspect of our brand. As perfect moments don’t wait, Mi A2 ensures that our Mi Fans and customers never miss out on their perfect moments. And these moments live on as much cherished memories forever, no matter what the conditions are. This is only possible because of our commitment to providing the best of our innovative technology to all, and therefore we will continue to deliver the best.

Watch the campaign : here 


Client: Xiaomi

Agency: Ogilvy Bangalore

Chief Creative Officer, Ogilvy South: Mahesh Gharat

Executive Vice President, Ogilvy Bangalore: Kiran Ramamurthy

Sr. Creative Director: Varun Katyal

Account Management: Priyanka Puri

Planning Team: Easo John

Production House: Deja Vu

Director: Tejal Patni


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