Zivame collaborates with Aishwarya Mohanraj for campaign on T-shirt bras

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We can all relate to, Bra chahiye, embossed painting nahi! With Zivame leading the charge in making the category more mainstream and real, lingerie in India is no longer a hushed topic of conversation. In one such effort recently, the brand collaborated with Aishwarya Mohanraj, for their humorously quirky campaign on T-shirt bras. Women face a number of challenges and embarrassment due to their bra outlines being visible and the campaign is built on the real-life struggle of the same which restricts their choice of outerwear. Through humour which is fun and relatable, the campaign aims to highlight this issue and the taboos associated with it.

This hush-hush or spoken with shame topic is chosen by Zivame, as usual, to mould and built a campaign that is unconventional and aiming at encouraging conversations on this topic.

Speaking about the campaign, Ms Khatija Lokhandwala, Head Marketing, Zivame, said, “Using engaging formats to educate customers about seemingly taboo topics is a Zivame trademark and has enabled the brand to strike the right chord and connect deeper with our audience”.

Link to the campaign:  Aishwarya Mohanraj hilariously voicing our lingerie concerns!

To make lingerie shopping personalised and convenient and to facilitate women to shop uninhibitedly for intimate wear, Zivame was founded long back in 2011. With the mission to be a one-stop destination for every woman’s intimate wear needs, Zivame is now the No. 1 B2C intimate wear brand in India that has 45+ retail stores and presence in 1000+ partner stores across India. The sole belief of the brand is that every woman is unique, and wants to deliver a platform that allows her to browse, discover and shop what she desires.

In over 3000 + exclusive designs and 100 + sizes, Zivame offers trendy lingerie, activewear, sleepwear, and shapewear catering to women across all body types. A perfect blend of quality, innovation and comfort is what Zivame desires for all its products.

For more information check out their website.


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