Zivame’s True Curv Campaign Promotes Body Positivity and Confidence

Zivame, India’s No.1 intimate wear brand, launches the “Har Pal Ko Own Karo” campaign to encourage body positivity and inclusivity for all body types.

“Har Pal Ko Own Karo”: Celebrating Inclusivity and Body Positivity with Zivame’s True Curv

Zivame, India’s leading intimate wear brand, has once again taken a powerful step towards inclusivity and body positivity with their latest campaign, “Har Pal Ko Own Karo” (Own every moment). In a world that often celebrates only a specific body type and size, Zivame aims to break these norms and remind every woman that she deserves to feel cherished and appreciated every single day, regardless of her shape or size.

This campaign resonates with the brand’s positioning of “Wear Your Confidence,” highlighting the essential role that confidence plays in our lives and showcasing how the right intimate wear can empower women in all aspects of their lives. Zivame’s True Curv range features a confident and charming curvy woman who effortlessly navigates everyday scenarios, proving that confidence truly knows no boundaries.

What sets this campaign apart is its lighthearted yet powerful message on inclusivity. By featuring a diverse range of shapes and sizes, Zivame challenges the prevailing trend of celebrating only one body type. The film showcases the curvy protagonist’s unwavering confidence as she encounters exclusive mannequins, engages in funny conversations about her curves with a new roommate and gym buddy, and conquers life’s challenges with charm and self-assurance.

Through their True Curv range, Zivame offers inclusive sizing from 34DD to 48E, ensuring that women of all body types can find the perfect fit and feel celebrated. This commitment to inclusivity and body positivity is not only admirable but also vital in a society that often promotes unrealistic beauty standards.

Zivame’s message of embracing and celebrating every woman is a powerful one. It reinforces the belief that all women, regardless of their age, size, or body type, deserve to feel valued and appreciated every day. By amplifying their commitment to inclusivity and body positivity, Zivame is setting an example for other brands to follow suit and redefine beauty standards.

In conclusion, Zivame’s “Har Pal Ko Own Karo” campaign is a refreshing and empowering initiative that celebrates diversity and body positivity. By encouraging women to wear their confidence and offering inclusive sizing, Zivame is truly championing inclusivity in the intimate wear industry. This campaign serves as a reminder that every woman is unique and deserves to feel celebrated, cherished, and valued every single day.

Zivame, India’s No.1 intimate wear brand, continues to encourage and embrace inclusivity and positivity for all body types. As a part of its commitment to body positivity, Zivame’s True Curv range is led by a powerful campaign, “Har Pal Ko Own Karo” (Own every moment), which is inspired by the brand’s positioning of “Wear Your Confidence.”

At the heart of this campaign lies a powerful realization: confidence is essential in all aspects of our lives, and every woman, regardless of her body shape and size, deserves to feel cherished and appreciated every single day.

The film shows the prevailing trend of celebrating only a specific body type and size, neglecting the diverse range of shapes and sizes, in a light way with a powerful message on inclusivity. The campaign features a confident and charming curvy woman who effortlessly navigates various everyday scenarios. From encountering exclusive mannequins to engaging in funny conversations about her curves with a new roommate and gym buddy, the film showcases how she conquers life’s challenges with her charm and unwavering confidence that comes from the right intimate wear by her side.

Khatija Lokhandwala, Head of Brand Marketing at Zivame, said “At the core of our brand lies the empowering message of Wear Your Confidence irrespective one’s age, size, or body type. Our latest campaign for our True Curv range amplifies our commitment to inclusivity and body positivity and reinforces the belief that every woman, regardless of her shape or size, deserves to feel celebrated and valued every day”.

For the True Curv squad, Zivame offers inclusive sizing from 34DD to 48E.

Link to the film: https://www.youtube.com/watch?v=5nSCYfWNmx4

Creative Agency: Leo Burnett

Production House: Content Factory

Director: Loretta Pinto