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A dedicated customer experience network has been introduced by Havas

Madhushree Chakrabarty October 15, 2020
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Havas creative introduced an all new customer experience network consisting of more than 1200 people. All of them are from Havas Creatives’ global agency and additional CX specialties from across the Havas network.

Havas CX will spread across 18 main Havas Villages, with key hubs in Mumbai, London, Paris and New York. It also brings the various world agencies together comprising of Havas helia (customer engagement), ekino (digital transformation), BETC FullSix (customer experience). Other award-winning leader of the market are Boondoggle,Plastic Havas, Gate One,Langoor, Think Design, Intellignos, Project House and Host/Havas.

The network will be led by Yann Doussot (Global COO) that is overseen by an executive committee chaired by Chris Hirst (Havas Creative Global CEO), Mercedes Erra (Chairwoman BETC FULLSIX), Donna Murphy (Global CEO Havas Health & You) and Peter Mears (Global CEO Havas Media Group). And a strategic committee that is chaired by Hirst including TraceyBarber (Global CMO), StéphanieNerlich (Global Chief Client Officer, Executive Managing Partner, Havas North America), Olivier Vigneaux (CEO BETC FULLSIX), Xavier Rees (CEO Havas London), Mark Sinnock (Chief Strategy Officer Havas UK).

Yannick Bolloré, Chairman and CEO Havas Group, says: “Having pursued an acquisition strategy of cutting-edge agencies in the customer engagement space over recent years, we feel the time is right to unify our agencies under one joined-up, global network brand. In Havas CX, we believe we have the most comprehensive customer engagement proposition the industry has to offer – and it’s one we intend to continue to strengthen by hiring top talent and making further best-in-class acquisitions.”

Chris Hirst, Global CEO of Havas Creative, adds: “Today customer experience is the bedrock on which a brand is built – indeed, the majority of a consumer’s experience of any brand won’t be through above-the-line advertising, but their personal interactions with it. As technology advances almost any conceivable purchase is just a couple of clicks away and the opportunities for brands to get it right, or wrong, are manifold. CX is the new battle ground – and the brands that get it right will win, and those that don’t will lose; it’s as simple as that.”

“Now is the right time to be overt in our commitment to the one discipline that today underpins all others by bringing our 1200-plus specialists into a single brand. With our integrated village model and our proprietary consumer insights, the Havas CX Network will significantly extend the power and capability of our offer.”

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