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Aditya Vision Limited awards digital marketing mandate to Brand Radiator

Madhushree Chakrabarty April 26, 2021

Aditya Vision Limited has awarded its 360-degree Digital and Marketing mandate to Brand Radiator. With over 60 stores in Bihar, Aditya Vision is an electronic retail company that employs 800 plus people. Brand Radiator is an end-to-end marketing agency with its headquarter in Patna and is based out of Patna, Bangalore, and Kolkata. The agency won the complete digital and marketing mandate and the account by showing a strategic approach that enables innovative and meaningful end-to-end shopping experiences for Aditya Vision’s customers. Brand Radiator sealed the mandate with its digital and data-driven marketing expertise and website maintenance and addition to mobile app development.

Co-founder and Director of Aditya Vision Ltd, Nishant Prabhakar comments on it saying, “Brand Radiator team has shown a deep understanding of our brand journey and customer experience with alignment to our goals. We have seen an upsurge in the online sale during the COVID19 phase. We look forward to working closely on new dynamics that will cause nothing but benefit to the company. We tend to increase our brand presence and focus on engagement across Bihar, leveraging their creative process and data-driven approach.”

Co-Founder and CEO of Brand Radiator, Himani Mishra says, “We have had hands-on a wide spectrum of clients, ranging from emerging start-ups to global brands and government projects. We are extremely happy to widen the horizons with Aditya Vision. Our team had been managing the company’s social media for just about 2 years now. We did face challenges during the lockdown phase in March-April pertaining to complete lockdown and no customer flow, but as we have the mantra at Brand Radiator, #TogetherWeWin, we did. Shifting the strategy from brand promotion to more of customer welfare and behaviors to keep them engaged with the brand, we sailed through the storm together. We now are developing an app for the company which will be launched soon for the public on New Year’s eve.”

The agency has also conceptualized Aditya Vision’s annual grand event and Yearly Electronic Mahotsav campaign (Festive sale).


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