Art-E Mediatech bags Social Media mandate for Flipkart Seller Hub
A Delhi-based digital first agency, Art-E Mediatech has been awarded the digital mandate for Flipkart Seller Hub. The account was awarded in a multi-agency pitch. The account will be managed by the agency’s Noida office.
As a part of the mandate, Art-E Mediatech will be responsible for formulating strategies and providing digital marketing services for the company. The mandate will also include planning and execution of digital marketing strategies that encompass social media strategies, cross-medium communication strategies, marketing strategies along with influencer management for this large portfolio targeted towards the seller community.
Speaking on the partnership, Mr. Anshul Sehgal, Head of Marketing – Flipkart Marketplace, said, “As a homegrown marketplace platform, Flipkart has massive focus & emphasis on enabling the local MSME industry of the country, by digitizing and transforming their business journey. By allowing MSMEs and smaller traders to bring greater efficiencies in their operations with a strong market reach; e-commerce is further empowering these businesses to generate livelihood opportunities. Therefore, it becomes critical for us to communicate the same in a clear, creative, and concise manner. We found Art-E Mediatech’s work engaging and delivering on these parameters. Their insights and brand-building approach will help us to bring the required creativity to build upon our already strong digital presence.
Mr. Rohit Sakunia, Co-Founder and Chief Business officer of Art-E Mediatech, was excited about the win. He said,” In the last few years, the digital world has grown by leaps and bounds. It is not a surprise that all the companies are looking towards this platform to communicate with their target audience. We as an agency believe in result-oriented strategies that not only connect the brands with their audience but also transform lives in the process. We are glad that we have found the perfect partner in Flipkart, in our journey towards transforming lives with digital experience.”