ART Fertility Clinics awards Hill+Knowlton Strategies its mandate
Following a competitive pitch, Hill+Knowlton Strategies (H+K) bagged the PR and Social Media mandate of a leading institution of Reproductive Medicine with clinics in Abu Dhabi, Dubai, and Muscat, ART Fertility Clinics. It has been appointed as the official integrated communications agency in India by the company. To handle the launch of their clinics around the country, the mandate will encompass three major services, Social Media, ORM and PR, in order to enhance understanding of fertility challenges, treatment and awareness of ART Fertility Clinics.
The research and latest advancements in Assisted Reproductive Technologies (ART), has led to ART Fertility Clinics becoming renowned. ART Fertility brings exceptional standards of care, processes, protocols, and policies with international expertise and region-specific know-how, that have helped thousands of births to date.
Confirming the appointment, Vinesh Gadhia, CEO, ART Fertility Clinics India, stated, “We are pleased to appoint Hill+Knowlton Strategies India as our integrated communications partner. As we embark upon a new journey in India, we believe with their strong experience and capabilities, H+K will be able to drive our narrative in a compelling manner and build brand trust.”
Commenting on the partnership, Abhishek Gulyani, CEO for Hill+Knowlton Strategies India, said, “We are delighted to begin this journey with ART Fertility Clinics. ART comes to us at a very exciting time given the recent introduction of H+K’s robust Content and Publishing Strategy specialism to India and healthcare being one of the top priority sectors for the government of India – including plans to more than double spending on healthcare in the next fiscal calendar. Our Content and Publishing Strategy specialism is built on the idea that content and where it is placed should be based on consumer behaviour and it spans the entire paid, earned, shared and owned model. By marrying this philosophy with H+K’s award-winning healthcare expertise, we believe H+K is well-positioned to provide sector-specific, innovative and integrated solutions to drive the desired impact and outcome for the brand.”