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Astral Limited awards the Digital Marketing Mandate to Chimp&z Inc


The digital advertising agency from the house of Merge Infinity, Chimp&z Inc, will be handling the digital mandate for Astral Pipes, Astral Foundation, and Astral Adhesives. The company’s SEO, Social Media Management, Website Maintenance for Astral Adhesives and Paid Media & Website Maintenance for Astral Pipes and Astral Foundation, according to the mandate.

By diversifying into the piping, adhesive, and water tanks segment, Astral Ltd. (formerly known as Astral Poly Technik Limited) has expanded its portfolio. Emphasizing unique touch-points and employing innovative digital tools, Chimp&z Inc aims at claiming a spot for all the three Astral entities in the digital world.

Commenting on the new partnership, Kairav Engineer, Vice President – Business Development, Astral Limited said, “Astral enjoys a great deal of trust and sizable equity in the Indian market. Always a step ahead with innovative products and smart solutions, Astral brands have been trailblazers in their respective industries. Our aim now is to amplify our digital communication with social media strategizing, video marketing, influencer marketing, and all the other upgraded digital tools. We look forward to enhancing Astral’s digital presence through this partnership.”

“We are thrilled to be associating with a group of brands that strive to set benchmarks with all their initiatives – the Astral Ltd. Chimp&z Inc’s integrated approach on the digital front clubbed with the brand’s efforts to serve consumers to the best of their abilities can be the inception of a strong alliance that delivers some remarkable work overtime,” said Ashish Duggal, Vice President – Growth & Operations, Chimp&z Inc. 

Established in 1996, Astral Pipes has been awarded India’s Most Trusted Piping Brands. It was built with the aim of manufacturing plumbing and drainage systems in India. While adding extra mileage to India’s developing real estate fraternity with the hallmark of unbeaten quality, today, The Most Consumer-Focused Brand in India covers the needs of millions of households. Astral Pipes aims to be a truly global, high-performing organization delivering quality products and services to its customers and attain leadership positions in the industries they operate in. Astral stands for innovation and setting new trends in the piping industry. Bringing newer piping technologies and continuous innovation in existing as well as new products have been the focal point at Astral.


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