AU Small Finance Bank’s digital mandate to be handled by iProspect
AU Small Finance Bank, a Scheduled Commercial Bank and Fortune India 500 Company, has awarded its digital mandate to the digital-first end-to-end media agency from the house of dentsu India, iProspect.
Including performance and branding campaigns, the agency will handle the entire gamut of digital duties for AU Bank, according to the mandate. iProspect India will help the brand achieve its digital marketing objectives by utilising its proprietary tools and solutions via innovative digital campaigns.
Commenting on the win, Rubeena Singh, CEO, iProspect India said, “We are delighted that our in-depth domain experience of the BFSI sector won us the mandate. We are excited to partner with AU Bank and work towards driving business growth and achieving their brand KPIs. We look forward to delivering our best services to the brand through the intersection of Brand, Tech, Media and Communication.”
Speaking on the partnership, Uttam Tibrewal, Executive Director, AU Small Finance Bank added, “Over the last few years there has undoubtedly been a fast-track shift towards digital adoption among customers. As a tech-led Bank focused on offering customer-centric solutions, we are continuously working to optimise our customer engagement through digital media. The partnership with iProspect India is an important step in that direction which will strengthen our data-driven approach to digital marketing and media planning.”
With the intersection of Brand, Tech, Media and Communication, iProspect is set for dynamic purposeful transformation with its new identity. By delivering the art of storytelling with precision and move towards full-funnel marketing, the agency aims to build connected conversations.
Dentsu international’s presence in India comprises the global network brands mcgarrybowen, Carat, Amnet, iProspect, MKTG, Isobar, Vizeum and Posterscope in addition to the dentsu branded agencies. The network also includes the locally-acquired brands Merkle Sokrati, Milestone Brandcom, SVG Columbus, WATConsult, Fractal Ink Design Studio Linked by Isobar, Fountainhead MKTG, mcgarrybowen India and the Perfect Relations Group.