Bausch + Lomb awards Kinnect with its complete Digital Media mandate
Bausch + Lomb awards Kinnect – India’s foremost independent digital marketing agency, with its complete digital media mandate. The account was won following a multi-agency pitch, and will be serviced out of the agency’s #KinnectDilli office.
As part of the mandate, Kinnect will manage all Digital Media Planning and strategic requirements for the brand, including Social Media Management, Outreach, and Online Reputation Management. In addition to this, it will also be responsible for strengthening the brand’s presence amongst its digital audience through the deliverance of effective campaigns for reaching consumers across paid, earned and owned media.
Bausch + Lomb is the market leader in contact lenses and lens care solutions in India. The company has a global history spanning more than 160 years and has always been dedicated to protecting and enhancing the gift of sight for millions of people around the world. Bausch + Lomb’s world class contact lens offerings span the entire spectrum of wearing modalities and include such well-known brand names as Ultra, Biotrue, PureVision-2, Soflens, iConnect, Lacelle in the colored contact lenses segment and ReNu and BioTure in Lenscare category.
We are delighted to partner with Kinnect as we move forward on our journey of building an integrated consumer experience through digital media. Their passion for building engaging, creative-led consumer journeys and a strategic approach for building solutions that work for the brand, will add a strong impetus to all our marketing initiatives and accelerate our efforts to expand the category to help more people to See Better Live Better,” said Rohan Binny Arora, Marketing Head, Vision Care.
Commenting on the account win, Rohan Mehta – CEO, Kinnect said, “The vision wear/care market in India is on the threshold of new ideas and disruptions. We are excited to partner with Bausch + Lomb in their journey to be at the forefront of these innovations. The brand has shaped its growth around trust, goodwill, and product innovation – values that we resonate with the most. Having identified digital as a key medium to engage with millennials and the Gen Z audience, we will devise an optimised digital plan with strategies that leverage precision targeting, and communication that complements their vision for the brand.”